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Check Out Briana Nerestil’s Story

Today we’d like to introduce you to Briana Nerestil.

Hi Briana, thanks for sharing your story with us. To start, maybe you can tell our readers some of your backstory.
For a while, I was stuck in a dark place. Schools across the nation told us that we would have a two-week vacation due to the mysterious coronavirus pandemic. Everything in life came to an abrupt halt, track meets, high school senior events & activities, & the world shutting down. The lockdown that we had to undergo felt uneasy. We went from a fast-paced life to having everything slowed down during lockdown. Two weeks turned into an early summer. Being stuck at home day after day, week after week, watching the numbers of COVID victims rise and never stop, I developed a sense of depression & anxiety. Soon, we were getting calls about family members catching the disease & dying, making it worse. Over the weeks, my depression & anxiety had me feeling numb to the point where I felt like I was going through the motions of what was then, life. Sitting alone in my negative thoughts sunk me further into an even darker place. One day, I woke up & decided that I wouldn’t let depression win & chose to fight against it. I remember scrolling on YouTube and coming across a recommended video on how to make a satin bonnet. Out of curiosity, I clicked on the video and watched the whole tutorial. I had a sudden urge to make this craft myself and went to my mom asking if we could go to our local craft & fabric store.

This is now during the time during the lockdown when some places started to open up. The next day, my mom and I went to the store and picked out the fabric and material needed for the project. Fortunately, my mom already had a sewing machine, and I already had some basic sewing skills from my high school fashion class. When I got home, I went straight to work on the project. Proud of my work, I posted my white satin bonnet on Snapchat to show my friends my newly found accomplishment. Shortly after, my friends were sliding up, asking for one. When people started sliding up, asking to buy one, I was overwhelmed with shock because I didn’t expect people to want to buy one. I had mixed feelings of excitement, purpose, nervousness, and “what ifs.” Despite the negative thoughts and doubts, I decided to make the bonnets for the ones that asked for it. Through the next couple of days, I was coming to & from JoAnns, with a newfound purpose. With the number of orders I was receiving from Snapchat alone, I decided to make an Instagram business. I marketed and networked myself enough to build a solid clientele, which led me to turn my hobby into a business. I bought an LLC., purchased and designed a website, and established the legal birth of Satinimprints LLC.

Can you talk to us a bit about the challenges and lessons you’ve learned along the way. Looking back would you say it’s been easy or smooth in retrospect?
In the beginning, I had no idea how to run a business. I jumped in headfirst and never looked back. Along the way, I struggled with the fundamentals of running a business, like trademarking, money management, financial planning, scaling, and more. The definition of “success” is crucial in running a successful business. One of the struggles I faced, in the beginning, was not having an established vision of success or goals. Once I established what I wanted for myself and my business, the growth that came with it became even more fulfilling and enlightening, fueling my passion for my business more & more.

Can you tell our readers more about what you do and what you think sets you apart from others?
I make and sell handmade satin bonnets, pillows, and tote bags. I am most proud of what my business has taught me about growth and awareness. The entrepreneurship spirit that I cultivated has shown a part of myself that I was previously unaware of. This mindset and way of thinking has enabled me to actively seek out change rather than waiting for it to happen to me. This mentality continues to value and embody higher forms of critical thinking, innovation, customer service, and continuous improvement.

Let’s talk about our city – what do you love? What do you not love?
Atlanta has allowed me to access opportunities that you would not be able to locate on your own via networking. Your network can supply you with insight into many disciplines, as well as information on what potential employers seek and professional guidance, which is what this city has provided for me. The one thing I like least about our city is the number of homeless people. 25% of people accounted for live on the streets, in shelters, or in transitory conditions.

Pricing:

  • 12.00 (kids bonnets)
  • 15.00 (double-sided solid satin bonnets)
  • 18.00 (reversible bonnets, satin pillowcases)
  • 25.00- 30.00 (tote bags)

Contact Info:

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