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Check Out Claire Shoener’s Story

Today we’d like to introduce you to Claire Shoener.

Hi Claire, please kick things off for us with an introduction to yourself and your story.
My start in real estate was something that I just kind of fell into. About seven years ago now, my husband and I wanted to start a new business, specifically a nationally well-known restaurant franchise. After signing our franchise agreement our first task was to find a location for our business. During this process, I would say I contacted about 2-3 commercial agents seeking help but never really got traction with any of them.

Because we couldn’t get any real help. I started researching on my own. During my search, I found a commercial plaza that was under renovation. After contacting the owner, we got some good news. The owner of the commercial plaza was aware of the franchise brand we wanted to open and was interested in talking further. Unfortunately, they would not talk to us directly and asked us to get an agent. Long story short, we gave a very nice lease contract to an agent that did not have to perform too much work but got full commission.

This experience allowed me “test drive” being a real estate agent, and to be honest, I kind of fell in love with it. So I decided to get my license so I could turn my newfound passion and small experience into a full career, hopefully to help others find great properties as I was able to do for our business. About three months later, I had my license, I put a few advertisements in a local newspaper, which led me to a thriving career.

I’m sure you wouldn’t say it’s been obstacle free, but so far would you say the journey have been a fairly smooth road?
There has been so many struggles and meltdowns along the way. If I had to be honest, I would have to say It’s been extremely difficult to balance being a mother of 3, a full-time realtor, small business owner and wife.

Covid was especially tough. My daughter was born August 2020 during the middle of the pandemic. As with most restaurants, we also lost nearly our entire staff at our restaurant.

Pretty consistently, my days were spent handling real estate business, showing properties, submitting offers, negotiating deals, etc., and then at night, I had to fill in at the restaurant.

Then there are the deals themselves. While buyers and sellers get emotionally attached to a deal, many people don’t realize so can real estate agents. There were some deals over the past few years, commercial deals, that took nearly two years to close. There were many days where I just wanted to give up, yet I am so thankful I was able to pull through it. As hard as it was, all of it has helped me grow and become more experienced, helping me serve my clients better.

These struggles and obstacles have also given me new perspectives. Throughout my career, I’ve been able to meet amazing people who were always there to help. The good people I’ve been able to surround myself with have helped me learn, kept me feeling positive, and have helped me push past my limits.

As you know, we’re big fans of you and your work. For our readers who might not be as familiar what can you tell them about what you do?
I cover all areas of real estate. I have clients on the buyer side and seller side of both residential and commercial real estate deals.

I believe what has made me successful is the combination of my experience both within and beyond the real estate industry.

For example, a lot of my clients are investors. I would say about 50% of my clients are interested in investing in real estate in some way. I also have several real estate investment properties of my own. I feel my direct experience with investing has allowed me to find my client’s great deals and save then a lot of time. As an investor myself, I know exactly what my clients are looking for, understand their return-on-investment expectations. I am proud to say that I have several clients that have doubled their net worth in real estate due to the deals I’ve been able to locate for them.

On the commercial side, I represent a couple of restaurant groups. I believe my experience finding our own restaurant location and operating a restaurant myself has allowed me to serve my clients and better understand what their needs are as business owners. My restaurant clients don’t have to educate me about location basics, the restaurant industry, as I already know by first-hand experience.

So maybe we end on discussing what matters most to you and why?
I think at the core of any mom is her family. But beyond the normal stuff, my husband and I are focused on leaving our kids a legacy of financial literacy. We plan on getting our children involved in real estate, saving & investing, and running the family businesses as early as possible. Actually, we already have them helping clean our Short-Term Rentals and understanding buying and renting homes. My husband and I, we both believe giving our children a strong foundation in how money works is one of the most critical things we can provide to our children to help them reach their full potential and live a life of fulfillment and happiness. I wouldn’t be where I am if my parents didn’t sacrifice and give me a head start, and so ultimately, I want to do the same for my children.

Our passion also extends beyond our inner circle. We are also passionate about helping others better understand credit, lending, real estate investing and how money works in general. While we have received a lot of guidance from people, we’ve tried to help whenever possible and in any way, we can so others can benefit from our education and experience. I guess a better way to say it is that I, we’ve made it to where we are because of other people, and we’re doing our best to pay-it-forward.

Contact Info:

  • Email: Claire.shoener@kw.com
  • Website: atlantastate.com
  • Instagram: @claireshoener

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