Today we’d like to introduce you to Nubia Adams.
Nubia, we appreciate you taking the time to share your story with us today. Where does your story begin?
My story begins with an affinity for nature, the arts and sciences. I have always been drawn to crafting and making things by hand. I spent my childhood drawing, painting, making ceramics, bookbinding and writing poetry. I spent a lot of time outside collecting insects, making plant jewelry, and pressing flowers. Southern black child things. Barefoot, grounded and in wonder. Naturally planting the seed and growing my love for nature.
In 2014, after learning how toxic many skincare products are, I changed to a holistic skincare regimen and started formulating. I started building NBU Bath Botanicals in 2017 while working in Vitamins, Health and Beauty. This is where I was introduced to whole food and herbal supplementation. When I began studying herbs, the knowing, recall and ancestral guidance I experienced was unbelievable. Spiritually, I felt I had found my match. I finally felt at home, in place and began walking in my purpose.
I found a particular interest in the science and physiology of the skin, how beauty and wellness interconnect and are never separate. My mission was to integrate the two. To create a brand that focuses on a whole-body approach to beauty. NBU Bath Botanicals was founded in July 2018.
I’m sure you wouldn’t say it’s been obstacle free, but so far would you say the journey have been a fairly smooth road?
I would not say the road has been smooth, but it has been enlightening. It has been a true journey of trial and error, learning what works best for me, customizing my business model to mirror my lifestyle. Some of my struggles along the way have been learning how to ask for help, creating efficiency systems and balancing business with self-care. Making sure that my cup stays full. I am self-taught and a perfectionist. From the very beginning, I have done all things myself, so learning how to let others into the process to assist me is a challenge I am still working to overcome. I learn something Nu every single day.
As you know, we’re big fans of you and your work. For our readers who might not be as familiar what can you tell them about what you do?
I am a Southern Traditional Herbalist, Intuitive Medicine Woman, Birthworker, Artisan and Community Gardener. As an artisan and herbalist, plants are my medium, creatively and spiritually.
I specialize in Holistic Skincare and Herbal Wellness with an emphasis on traditional herbal infusions, tisanes, oil and clay-based products formulated with raw, organic, plant-based materials. I have an online shop of Holistic Bath, Body, Beauty and Wellness products including a variety of handmade bath bombs, plant-based cleansers and soaps, herbal-infused facial serums, massage oils and Shea butters, natural hair care, womb wellness products, NEBŪ Wellness herbal teas, herbal capsules, detoxes, hand dipped incense and more.
I am a community gardener with a degree in Public Health, passionate about food security and healthy food access in underserved communities. I have been gifted the wisdom of how to make and grow something from nothing, the alchemy of my ancestors. To plant seeds and intentions, water, nurture them, and see them grow. To demonstrate these actions and educate those around me about growing food is what I am most proud of and desire to bring to my community. To show others how to feed themselves not only physically but spiritually with the healing Earth offers.
As an intuitive herbalist, I am committed to the lifelong journey of growing, collecting, studying and deepening my relationship with herbs and their ability to facilitate whole-body healing and balance within. I am also a Holistic Birthworker with an emphasis on 4th trimester/Postpartum care.
What sets me apart from others is authenticity, the confidence to walk into any room like I belong and be myself. To stay in my own individual asé at all times. The energy, intention, pure love and magic that goes into everything that I create. I formulate with integrity, striving to maintain a sustainable business model where the intention is to encourage mindfulness, to support you in making healthier choices about your skin and body care, and to reduce our carbon footprint where possible.
What does success mean to you?
I define success as internal peace and contentment within yourself. Success to me is the freedom to choose. To be successful is to be in alignment with your life’s divine purpose.
- Website: https://nbubathbotanicals.com/
- Instagram: https://www.instagram.com/nbubathbotanicals/
- Facebook: https://m.facebook.com/NBUBathBotanicals
- Twitter: https://mobile.twitter.com/nbubathbotanica
- Youtube: https://youtube.com/channel/UCJkrObJXJdDdaNALqsSaXOQ
- Other: https://www.instagram.com/nebuwellness/
Rodney D Sullivan Photography (*Face photo only)