Today we’d like to introduce you to Miranda Howell.
Hi Miranda, so excited to have you with us today. What can you tell us about your story?
I believe that clothing is very personal. Our clothing choices are one way to define our identity to both ourselves and the world. I remember being in highshool, I would alter shirts and pants by cutting them up to recreate my own style. It’s funny now but I would try to mix and match pieces so that my outfits couldn’t be duplicated. I would receive compliments by my peers and I knew that I was on to something. Friends and family would even ask for styling advice. However, I never thought of myself as a stylist or considered styling as a career. Mainly because the world around me didn’t embrace it as such. After graduating high school I enlisted in the military, deployed oversees a few times, worked for the government and obtained two college degrees. I am a go getter nature so I never had an issue with making money. But I never felt fulfilled in my career choices.
With time, I gained wisdom and clarity that has now allowed me to live my life for me and not for the world. Often times we can get caught up in how someone else may look at us. Success is not about money, it’s about really living and loving the life that you create. It’s about living in your purpose. I decided to finally bet on myself. I created my own clothing brand. I created BMC Children’s Clothing in 2019. I’ am finally living in my purpose. I have so many ideas and I am so excited to share my taste of fashion with the world.
Would you say it’s been a smooth road, and if not what are some of the biggest challenges you’ve faced along the way?
Learning the business of fashion and design has not been easy. Yes, I can put an outfit together. However, it is way more to the business aspect of fashion. With so many other designers out there, I had to first learn that I have to stay true to my vision. Self-doubt can sometimes be taunting. I have a talent and it is up to me to bring my vision to life. As a designer/stylist it is so important to make your work known. I am an introvert and I don’t like attention. I am more drawn to being behind the scenes. However, gaining the attention of consumers is a must. It’s imperative to network and expose your work. You have to put yourself “out there”. I mean the goal is to have kids rocking my clothes, right? Another challenge is time and money. I’ve spent countless hours and money researching for the perfect manufacturer for BMC Children’s Clothing. I’ve funded my company out of my own pocket so finding the right company to produce quality clothing was a huge challenge. I don’t want to just slap my name on a shirt or ready to wear and sell it (no shade to those that do). The fabric, cut, stitching, color is all designed by me from scratch. With this comes time and patience. Although I would love to have tons of pieces for consumers to choose I refuse to rush my craft. I want to give consumers what they pay for and that is quality craftsmanship.
Appreciate you sharing that. What should we know about BMC Childrens Clothing?
BMC stands for Bizzy MonStars Crew. The brand represents the busy yet luxurious lifestyle of kids ages 2-8 years old. BMC Children’s Clothing operates as an online retailer. The website features our newly released signature athletic line of tracksuits. The tracksuits are fun, fashionable, and affordable.
Can you share something surprising about yourself?
My seven year old twins are the inspiration behind the brand. Since launching the website in 2019 I’ve worked closely with my children to provide key components and details to each piece. My children are also the face of BMC. So if they don’t like something, I recreate the idea until we come to a common ground. One thing that is for certain is that they are brutally honest (especially my daughter). However, I know instantly if a piece will be a hit or miss and so far they’ve been right.
- 2 piece tracksuits $35
- Hats $15
- Shades $5-10
- Tshirts $10
- Jackets $15
- Website: www.shopbmcrew.com
- Instagram: @childrenbmc