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Community Highlights: Meet Sierra Bell of Pink Parlor

Today we’d like to introduce you to Sierra Bell.

Hi Sierra, so excited to have you with us today. What can you tell us about your story?
When I was in middle school, I learned how to hand sew my name into a felt fabric flag in my home economics class. I remember being so excited and eager to learn more. My mom bought me a sewing kit that came with hand needles and thread for me to practice my newfound interest. I started cutting up my old dresses into shirts, my old pants into shorts, and cutting designs into t-shirts. When I was in 8th grade, I started to sketch out designs and I would tape them to my wall for inspiration and motivation to get my career started. I told my mom that I want to be a fashion designer as my career and was ready to get started. Since my mom is a business owner herself, she was very excited that I wanted to be a business owner also. We sat down and made a business plan and she helped me come up with the name “Pink Parlor”. Once I got into high school, I would do repairs on family member’s clothes that had holes or missing buttons. My mom saw how serious I was about wanting to be a fashion designer and bought me my first sewing machine. I was ecstatic but also very nervous, I never wanted to take it out of the box. I didn’t use the machine until three years later, I took a sewing class at Joann’s and learned how to make a pillow. After doing a lot of research, watching videos, and practicing I was able to teach myself how to sew clothes.

Can you talk to us a bit about the challenges and lessons you’ve learned along the way. Looking back would you say it’s been easy or smooth in retrospect?
For me, since I am a self-taught designer, I had a lot of trial-and-error runs. I wasted lots of fabric in the beginning along with money, but that is what made me better and helped me get to where I am today. I look at having a few bumps in the road as motivation so I can look back at myself and see how much I’ve grown.

Great, so let’s talk business. Can you tell our readers more about what you do and what you think sets you apart from others?
Pink Parlor is a clothing brand that I created for women to embrace their bodies and to express themselves. I specialize in making form fitting clothes. When I am getting ready to ship a customer’s order out, I always write them a personal thank you note. I also do a follow up with them to see how they are enjoying their new clothing piece. I feel it is important to build a relationship with your customers, which is something a lot of brands don’t do. I am most proud of the growth and confidence that I have seen in myself over the years. I have gained more customers, I went from doing custom outfits for myself to making custom outfits for customers, and I have learned how to do alterations, which I will be adding to my website this year.

What would you say have been one of the most important lessons you’ve learned?
The most important lesson I have learned is that patience is key. Good things take time, you can not rush things and expect it to be great.


  • Custom designs start at $60
  • Alterations start at $20

Contact Info:

Image Credits
Photographer: Quadae Jones Instagram @knonobetter_

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