Connect
To Top

Community Highlights: Meet Tara Ghei of Romp + Tumble

Today we’d like to introduce you to Tara Ghei.

Hi Tara, so excited to have you with us today. What can you tell us about your story?
Prior to launching Romp + Tumble, I worked as a finance leader for multiple fortune 500 companies including WestRock, BlackRock and Ford Motor Company. Both my husband and I have always had demanding careers. When my youngest son was four (he is now six), I came out of what I call the “baby haze” and realized that our family was just on go all the time. We weren’t taking the time to step back and prioritize.

We certainly weren’t living healthy lifestyles and we were just exhausted. I soon realized that many of my colleagues, particularly working parents were feeling much the same and that’s when I knew we needed to create new consumption models to make life easier for busy parents. I didn’t know what I was going to do, but I was going to do something. There was a point during this time that I was getting rid of my kid’s baby clothes to send to a friend. I remember looking around and being shocked at the waste. There were so many clothes – many of which had been worn just a handful of times between two kids. The idea of rental for babies and toddlers began taking shape then. Over the next nine months, while I was working full time. I did a great deal of customer discovery and focus groups and in June of 2020, during the pandemic, made a decision to leave my corporate job. We launched the first version of Romp + Tumble in the fall. Today we are a year into growing the business and have great customer traction. We are also working on solutions to help emerging sustainable and ethical brands grow in the rental space.

Alright, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
I think if you are driving change, it’s never a smooth road! I purposely launched Romp + Tumble during the pandemic because I knew that it was a time when habits and mindsets were shifting. While I definitely got the benefit of learning this past year as consumers were shifting how they buy, it has also been really challenging to get in front of customers during the pandemic. Social media is great but parents are overwhelmed with online choices – so that has been a significant learning experience. We’re now seeing some good traction, but it was def. slower in the very early days.

Another significant challenge has been parenting through a pandemic while launching a company. My kids needed me in so many different ways than they ever did so I found myself working double time on the business and being a present mom (and virtually schooling).

I think the most under-discussed challenge is the mindset shift moving to from corporate to entrepreneurship. For me, this was the hardest and so intangible. I knew I wanted to make a change but I didn’t know-how. I ended up hiring a coach while I was still working in corporate full time who helped me define my personal and professional goals, help me rethink what I valued and ultimately helped me to redefine success. Doing this has set me up so much better on those lonely days or when I am not sure how to tackle a problem.

Although not specifically asked, I will say that finding groups of women and communities to help me as a solo founder has been so important. Atlanta has some great ones – the Lola and LaunchPad 2X as examples.

Appreciate you sharing that. What should we know about Romp + Tumble?
Romp + Tumble curates and rents bundles of premium baby and toddler clothes (newborn to 3T). We maintain the joy of dressing babies and toddlers in cute clothes but eliminate the workaround storing, organizing and getting clothes out of your home sustainably. Our clothes are sourced from women led brands or from community members who sell their gently used items back to us. We offer both an 11 piece bundle and a 22 piece bundle – customers go to our site, purchase, fill out a design questionnaire and the bundles are sent directly to you. Each bundle includes both new and like new items – no holes or stains (cleanliness is at the top of our list). However, we also know that stains and holes occur, so no additional fees if they happen.

In addition to renting bundles directly to consumers, we are working with brands to help them go circular. One of them is local Atlanta brand Beya Made (check them out).

We lead with our values – our circular model is inherently sustainable and we care a lot about the kind of world we are leaving behind for our kids. We’re also a company that is focused on supporting women through our entire supply chain to the end customer.

Where do you see things going in the next 5-10 years?
Sustainability in fashion is finally having its moment. And frankly, it’s much needed. I think we are going to see consumers, especially young parents care a lot more about what they are putting on their kids and really trying to understand how companies are making their clothes (the process as well as the labor practices). Transparency is going to be even more important and I think we will see companies challenged with sharing. There is no perfect (none of us are) but those companies that can share their journeys and show customers that they are continuously improving will do well. I also see the evolution of secondhand and rental becoming more prominent alongside new purchases and all brands and shops needing to incorporate these into their offerings or using solutions like Romp + Tumble to go circular.

Pricing:

  • 11 piece bundle is $35 / month
  • 22 piece bundle is $69.99 / month
  • Free exchanges
  • Free shipping both ways

Contact Info:


Image Credits:

The two little girls – Monica Conlin

Suggest a Story: VoyageATL is built on recommendations from the community; it’s how we uncover hidden gems, so if you or someone you know deserves recognition please let us know here.

Leave a Reply

Your email address will not be published. Required fields are marked *

More in Local Stories