Today we’d like to introduce you to Brittney Ross.
Brittney, can you briefly walk us through your story – how you started and how you got to where you are today.
For as long as I can remember, I wanted to be a mental healthcare advocate; and in someways, I still am. I graduated from Georgia State University (go panthers) where I studied Psychology and prepped myself for a career in human services. I had a rich academic experience thanks to some incredible professors and an awesome research lab (big shout out to Rob); in my eyes, I was ready for the therapist life. After completing a post-graduation (intense) internship in a mental health facility, I was questioning everything I thought I wanted. I ended up taking a much less stressful job and decided to start a blog as a hobby! I had been a big YouTube watcher for years and toyed around with the idea of creating my own channel; however, I realized very quickly that I was far too awkward to be in front of a camera and decided to stick with writing! I chose the name Southern Lights, Atlanta Nights because it felt like home to me. I’m a Southern girl through and through and have lived in and around the Atlanta area my entire life. While this little blog of mine started as a hobby where I focused on fashion, beauty, fitness and mental health, it has turned into so much more than that! I don’t have thousands of followers and I’m certainly not the biggest lifestyle blogger in Atlanta, but that won’t stop me from pushing forward and taking this little dream to incredible heights. Sure the market is over saturated with exceptional talent, but I have my own voice and will continue to share that with my followers as long as they’ll have me!
Has it been a smooth road?
Has it been a smooth road? Hmm, I wouldn’t say it’s been all sunshine and rainbows but it certainly could have been worse. The biggest challenges have come from getting in my own way and lack of support within the blogging community. I think as humans we have the propensity to over analyze and expect the worst from people, at least I do (I’m actively working on that). I was overly concerned with what my friends would think of me running a lifestyle blog, which in my experience, can carry a negative connotation. I think people are critical of others when they choose a path that looks different from theirs. I’ve been called vapid, vain and unintelligent (among other things) because I love keeping up with the newest trends and enjoy sharing my favorite beauty and fashion products with my followers. Through this experience, I have learned the art of letting negative and hurtful comments roll off my back; it’s not always easy, but it’s a helpful tool if you want to be successful. What I would say to young women that are thinking of creating their own brand or business, is to just go for it. Take the leap. Don’t concern yourself with what OTHER people think of you; instead, be confident in your vision and know what you bring to the table. There will always be people that doubt you and your dreams, but if you remain true to yourself, there will be even more people to lift you up and celebrate your success.
So let’s switch gears a bit and go into Southern Lights, Atlanta Nights story. Tell us more about the business.
I run a lifestyle blog that talks all things beauty, fashion, fitness and mental health (I throw in a sports post every now and then; seriously, I’m obsessed). As someone who went to college for Psychology, I never imagined a life where I would be considered a “lifestyle blogger,” crazy how things work out. I follow new fashion trends and share my favorite products from the beauty community with my family, friends, and followers. I create lookbooks for different occasions (work, wedding, party, etc.) and show people how to style certain pieces to create a complete look, right down to the perfect bracelet or lipstick shade. Along with fashion and beauty trends, I share weekly workouts in a series called ‘Tabata Tuesday,’ and address mental health advocacy and self-love as often as I can. I feel very fortunate and grateful to be included in a community of like-minded people who despite talking and writing about similar things, are able to use their own experiences to bring an individual flair to the table.
Looking back on your childhood, what experiences do you feel played an important role in shaping the person you grew up to be?
My mom always stressed the importance of being true to myself and working hard for the things I wanted. She taught me that walking in my truth, being supportive of others and relentlessly working towards my goals, would set me up for success no matter what career path I chose. In addition to those wise words from my mom, for years, I was a competitive dancer. I participated in various competitions throughout the state and through that experience, learned what real discipline and teamwork looked like. I will be forever grateful for those opportunities as it’s given me a well-rounded skill set that has served me well over the years!
- Website: www.southernlightsatlantanights.com
- Email: email@example.com
- Instagram: https://www.instagram.com/brittebabe15/
- Facebook: https://www.facebook.com/southernlightsblog/
- Twitter: https://twitter.com/brittebabe15
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