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Conversations with the Inspiring Jennifer Clemendore

Today we’d like to introduce you to Jennifer Clemendore.

Jennifer, can you briefly walk us through your story – how you started and how you got to where you are today.
In 2007, I began styling dessert tables. At that time, the dessert table trend was fairly new. People started requesting my tables at their events and it quickly developed into a full-service event planning company. My event planning company was called, Jennifer Leigh Events and I planned everything from weddings and corporate events to birthdays and engagement parties. My dessert tables always being the focal point. A few years later, a new baby and a move to a new city, my priorities shifted and I began sewing, focusing on motherhood and my household. That’s when I decided to re-brand under the name Sweetly Styled Studio. My new name allowed me to stay true to my roots of styling sweets, while also tying in the other projects I was passionate about, like motherhood, interior design and food. At this time, Sweetly Styled Studio is now a lifestyle blog that focuses on motherhood, fashion, food and decor.

We’re always bombarded by how great it is to pursue your passion, etc. – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
I don’t think the road to success is ever a smooth one. There will always be obstacles and bumps along the way. There were many times when I got discouraged because my engagement wasn’t where I wanted it to be or my brand wasn’t growing as fast as I thought it should. I would lose motivation and feel uninspired. As a blogger, there is so much to learn and it can become overwhelming, especially when you’re trying to grow your blog and learn all of those things at the same time. Sometimes, I would get so overwhelmed with it all, I would put my blog on the back burner, telling myself it required too much time and I just didn’t have the time to make it what I wanted. Looking back, I could kick myself for all the times I stopped out of frustration. The best advise I have ever received is to keep going. Don’t give up on your dreams because they’re hard or require a lot of time and effort. The one thing I know to be true is that time will pass anyway. Whether you chase your dreams or not, the time will pass. Wouldn’t you rather wake up 10 years from now knowing that you gave everything you had, rather than give up and look back wondering what would have happened if you hadn’t? I know I do, so that’s the motto I try to live my life by now.

So let’s switch gears a bit and go into Sweetly Styled Studios story. Tell us more about the business.
Sweetly Styled Studio is a lifestyle blog that focuses on Motherhood, Fashion, Food, and Decor. When we started out, the main focus was styling dessert tables (that’s where the name Sweetly Styled derived from). We’re now known more for our fashion and decor. The blog regularly features posts about my kids, outfits I wear, the food I make and the spaces I design. The best way I set myself apart from others is by just being myself. I feel that people will gravitate towards you when you are your authentic self. I am most proud of my brand when I hear that I am inspiring others. As a mother and an entrepreneur, it’s not easy to do it all, but somehow we manage to get it done. So, when another mother recognizes that and it, in turn, inspires her, I know that what I am doing is making a positive impact.

Looking back on your childhood, what experiences do you feel played an important role in shaping the person you grew up to be?
I feel that my experiences as a child, and the way I was raised, have greatly contributed to my success in life. I come from a large family full of entrepreneurs. My grandmother owned a ceramic shop when I was young and I would spend the summers working the cash register and watching her create these amazing masterpieces. She had a shop full of plain white ceramics and when she was finished with them, they became beautiful works of art. She taught classes every week and consistently inspired other women to bring out their own creativity. When she wasn’t working on her ceramics, she was busy knitting doll clothes, quilts, and purses. She came from very little but made the most of everything she had. She was the most creative person I knew and her entrepreneurial spirit was not only an inspiration, it was admirable.

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Image Credit:
Amanda O’Donoughue Photography, Fonzeno’s Creative Expressions

Getting in touch: VoyageATL is built on recommendations from the community; it’s how we uncover hidden gems, so if you know someone who deserves recognition please let us know here.

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