Today we’d like to introduce you to Nadirah Dukes.
So, before we jump into specific questions about the business, why don’t you give us some details about you and your story.
It all started in my sisters kitchen. She was the one who taught me how to bake. I instantly fell in love with it. Once I moved to Atlanta, I used to bake certain desserts for potlucks and friend gatherings, I started to get so many compliments. I knew I wanted to start a bakery, but it wasn’t until I came to Atlanta that it came into fruition. In 2016, I decided to make my dream a reality by starting Spotlyte Delights.
Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
It has not been easy lol! Just learning how to be an entrepreneur and taking the bad along with the good has been a huge challenge. Also, learning to accept the word ‘no’ has been an eye-opener. If you are thinking about becoming an entrepreneur, just know that despite the difficulties and closed doors, there is always room for you in any industry you decide to venture into. Just keep pressing forward and know that your gift with definitely makes room for you.
What should we know about Spotlyte Delights? What do you guys do best? What sets you apart from the competition?
I am most known for my small desserts. I make small versions of big classics. Pound cake slices, jars of banana pudding, cookies, cupcakes, and mini pies. I am most proud of my famous strawberry lemonade cookies. One day, I just went into the kitchen and these wonderful cookies were created! They are my most amazing creation to date!
What do you feel are the biggest barriers today to female leadership, in your industry or generally?
I think the biggest barrier today for female leadership is that most times, we aren’t taken seriously. I think that people tend to think that we run our businesses off of emotions and not logic and that’s simply not true. We are just as, if not more capable of running a business as our male counterparts.
- Email: firstname.lastname@example.org
- Instagram: Spotlytedelights
- Facebook: www.facebook.com/spotlytedelights