Today we’d like to introduce you to TraCheri Jackson.
TraCheri, can you briefly walk us through your story – how you started and how you got to where you are today.
I began the Picture Me Living (PML) blog as a means to share my travel experiences through writing/pictures and ease anxiety from family issues/stress from work. I began ShopTraCheri (now a part of Picture Me Living) in an over-saturated online boutique world because I feel that personal customer service is lost, and the bigger stores never showcase girls my size (unless they’re famous). I decided to monetize PML because of the demand for travel information/accessories, and combine my clothing store to further brighten your mind on traveling, hopefully, one day create a one-stop-shop for your travel needs.
Has it been a smooth road?
There have been lots of roadblocks and struggles! Of course, the lack of money and support is the story of every entrepreneur but in the travel industry, everything is expensive and time-consuming. The most complex challenge for me has been time off work. As an Air Traffic Controller, I only get an allotted time of 180 hours per year for “guaranteed vacation” that has to be bid in October the year prior, no exceptions. If I don’t bid in the year before, I can’t make it to your event! If we have a friend that announces an event on a weekend, typically, I can’t attend because I am working every weekend. If I get invited on a trip, more than likely, it will help advance PML, but I can’t attend because of working weekends. This is very frustrating and a huge roadblock in extending my business because every normal person is off weekends, or can ask for time off in a decent amount of time ahead. Because of planning a year in advance, I have gotten really good at planning and coordinating trips. Other roadblocks have been coordinating groups, accepting that I may have to travel alone at times, and just the plain courage to believe in my brand and pushing forward. Being your biggest fan is necessary, but also difficult to navigate while working a full-time stressful career. My advice for other women would be just that; be your biggest fan! Like your own pictures! Gas yourself up lol we only have one shot at this thing called life. Remain positive and work hard, daily, and with purpose. Pay yourself first, not only monetarily but mentally. There have been a few trips I have taken that have saved me from losing my mind! I have even more advice, but I’ll save that for my blog post!
So let’s switch gears a bit and go into Picture Me Living story. Tell us more about it.
Picture Me Living is a travel blog & accessory website that began as a hobby. I enjoy travel, more than average, and it fulfills my soul. My brand is different from others because it is inclusive of everyone, and we are actually fun on vacation! We do not take trips to take pictures!!! We take trips to have fun and learn about different cultures…the pictures are secondary. I vow to take in as much of different cultures as I can while creating memories. I have personally curated a separate clothing area on our website for female clothes that are great for travel because that is a question I have gotten several times; “What are you wearing” or “where’d you get that outfit”. I try to incorporate all of this in our blog posts also. I am most proud of the content I’ve created after the fact… for example, the IG Insta stories I created were challenging initially but looking back at them they are soooooo amazing! Fun fact our Dominican Republic trip gets the most inquiries in our DM even before the drama. I thoroughly enjoy the questions and answer videos I do on PML and I absolutely love shipping clothes to our customers that buy them. I enjoy planning every detail of our trips and now, I have added trip planning services to assist other people in planning their perfect vacay!
Who do you look up to? How have they inspired you?
There are several women from my Navy career that have inspired me to finish my education and fine-tune my work ethic. There was one particular senior chief that was gravely ill and told me that all she thinks about is her children and memories, not the money she made and deployments. I will NEVER forget that because it is the best advice anyone has ever given me, and it wasn’t even advice. My grandmother always instilled in me that there was more to life out there than the environment around me as a child. She introduced several hard-working “God-mothers” into my life. And lastly, I have a group of friends around me that never give up on their goals and work extremely hard and that keeps me motivated.
- Passport holders $10-22
- Female boutique items $12-49
- Waterproof travel backpacks $29-60
- Sunglasses $23
- Assorted travel accessories $10-25
- Blog posts are free to share!
- Website: www.picturemeliving.store
- Email: email@example.com
- Instagram: @picture_me_living
- Facebook: facebook.com/picturemeliving
Myself, Kennyon Dixon with Picture Me Living