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Conversations with Jessica Hinesman

Today we’d like to introduce you to Jessica Hinesman.

Jessica, we appreciate you taking the time to share your story with us today. Where does your story begin?
We are a small clothing company operated out of Tallahassee, Florida, but based in Atlanta, Georgia. This company was founded by me on behalf of communities of color. The line, Eshé Apparel, or Life Clothing was created to fund communities of color and serve its purpose of educating youth about what it means to be a person of melanated culture through photography and apparel. To be a small Black business is a wonderful privilege and opportunity that we are hoping to share with all minorities like us. Our featured designs are 100% hand-printed and custom-drawn by us! We are our own manufacturer and believe in a quality product. Through a step by step process, we create each garment and leave a lasting New wave of Consciousness throughout.

Would you say it’s been a smooth road, and if not what are some of the biggest challenges you’ve faced along the way?
Along the way, I lost my father due to complications with Covid and underlying health conditions. This alone really dragged my idea and business along. Though these were harder times for me, I used the grief as fuel to push forward and cultivate my idea of a legacy. Financing your own business after having to bury a loved one is hard enough, but support from the community has really helped me push forward.

Can you tell our readers more about what you do and what you think sets you apart from others?
I am a former Agnes Scott student pursuing a degree in Anthropology and Sociology at Georgia State University. Recently, I have embarked on my journey at Restore More, Education Consulting, as a Project Manager and Executive Admin Assistant; while I continue to work on my own business ideas. I am known mostly for my Artistic, Creative, and Entrepreneurial spirit. What sets me apart from others is my dedication to all art forms. I am most passionate about photography, apparel, and music. I own a podcast called Revolutionary Talks, where I discuss art, Black culture, and bettering of our communities through sharing our artistic capability. Though I enjoy this podcast, I am most proud of my photography and apparel because I hand make a lot of my wearable art through presenting it on hoodies, tees, and accessories.

We’d love to hear about how you think about risk taking?
I am a person who is wary to change, but I never hinder it from happening. Starting this business of mine was a risk and even getting out of bed to navigate life is. A risk is more of a stepping stone to what’s next. It may even be the test to greater things, I just know that at some point, you have to take at least one or you’ll regret the move you didn’t make.

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