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Conversations with Kanika Paige

Today we’d like to introduce you to Kanika Paige.

Hi Kanika, we’d love for you to start by introducing yourself.
I am the owner of my very own makeup artistry, Pretti with Purpose by Kanika. I started my makeup journey back in 2018 which was a year In which I overcame a few obstacles. Those obstacles pushed me into a gift I never really knew I had and gave me a purpose to be consistent and to see my vision through, which was to make women all around the world feel beautiful and to know that they are fearfully and wonderfully made in God’s image. Throughout me teaching myself all of the ends and outs of makeup and how to apply products properly, spending numerous of hours watching other makeup artist’s videos, I decided it was time I stepped out on faith and birth out the gift God had given me. I started off in my home practicing on my siblings, cousins, and close friends. By the middle of 2018, I began to gain confidence in my craft and started to take my first set of clients. The entire year of 2019, I kept pushing and believing in myself, mainly focusing on growing my business, gaining knowledge, and perfecting my craft. I later took a makeup class within that year to learn new techniques and ideas for my business to expand. As the year 2020 approached I began to see increase in my clientele and things began overflowing in every area of my life. I then knew it was time I took my business to another level so, by August of 2020 I was blessed to have my very own suite. Here it is September of 2021 and Pretti with Purpose by Kanika has given me the opportunity to flourish in different areas of the makeup industry from weddings to photography. PWP has grown tremendously, and my vision of helping other women of all colors and from all different backgrounds has come into fruition. Pretti with Purpose is definitely serving its purpose of changing my life and impacting positively.

Would you say it’s been a smooth road, and if not what are some of the biggest challenges you’ve faced along the way?
No, the road has absolutely not been easy along the way. Some of the struggles I dealt with were being a single mother while trying to manage a full-time job and a business. Also criticizing and comparing myself to other big artists were a part of my struggle, but I had to learn how to stand firm on God’s word and focus more on where I was going versus where I currently was. Even though my struggles at times may have tried to overwhelm me I knew that it was not the end and that God had better plans for me.

Jeremiah 29:11 “For I know the plans and thoughts that I have for you,’ says the Lord, ‘plans for peace and well-being and not for disaster, to give you a future and a hope.”

‭‭Appreciate you sharing that. What else should we know about what you do?
I am a makeup artist located south of Atlanta. I am most proud of how my business has made me into the humble woman I am today and how my accomplishments has pushed me further into my purpose. What sets me apart from others is how I uniquely enhance a person’s appearance and bring out their features they saw as flawed. Also, my motivation to eagerly learn from others and not be afraid to share knowledge and techniques to help upcoming artists perfect their craft and uplift them is what sets me apart.

We’d be interested to hear your thoughts on luck and what role, if any, you feel it’s played for you?
On my journey in life and business, I would neither say good luck or bad luck played a role because I walk by faith. In the process, even though things may have not seemed to look as I wanted them too in my life and business, I still spoke positivity and blessings over them. That faith role alone has played a major part in my success.


  • The Pretti Glam deluxe: $80
  • Pretti Soft glam: $70
  • Pretti natural beat: $65

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