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Conversations with Sacha Rady

Today we’d like to introduce you to Sacha Rady.

Hi Sacha, we’re thrilled to have a chance to learn your story today. So, before we get into specifics, maybe you can briefly walk us through how you got to where you are today?
From after high school and on, my dad has always urged me to get into real estate. I’ve always been a people person who loves to get out there and meet new people and experience new things every day.

When COVID-19 hit, I got a bunch of time back in my day not having to commute to the office. I knew that my 9-5 marketing role was not a forever fit and was eager to see what was next. After looking into more entrepreneurial endeavors, I began to take a better look at the suggestion my dad had always made. I called up the Realtor who I had bought my first two homes from. We met for coffee and talked through getting licensed and the everyday dealings being of a Realtor. Buying real estate at the age of 21 and continuing to do so over the years had helped me invest in myself and my future and I was ready to help others do the same.

Without realizing, my past career in marketing had really shaped up my skillset as an agent. I’ve been able to help numerous sellers position their home for the best possible sale – proven by my consistent, over-list price sales AND help buyers get into their perfect home, even amidst such a competitive, challenging market.

In my first eight months of real estate, I have been named an Atlanta REALTOR® Association Top Producing Agent. I could not be more thankful for everyone who’s helped me along the way nor could I be more excited for what’s to come.

Can you talk to us a bit about the challenges and lessons you’ve learned along the way. Looking back would you say it’s been easy or smooth in retrospect?
Totally smooth! HAHA – I’m completely kidding. Getting started as a new agent is TOUGH. Before I fell into my groove, I consistently thought to myself – “What the heck have I done?”

When I wrote my first offer, I had three people review it… Twice each. Every transaction has its own hurdles and provides a new opportunity to learn. One year in or ten years in, I’m sure I will always been learning.

I’ve had buyer’s lenders fall through, terrible inspections… you name it. But I’ve also had the chance to work through hurdles with veteran agents which has shaped me to have a lot more knowledge than if I were out on my own.

Thanks – so what else should our readers know about your work and what you’re currently focused on?
As of right now, I don’t specialize in a certain area or type of transaction. Buyers and sellers both have a different draw. For buyers, there’s the emotional experience of finding their next home. Especially in this market- when you find that right home and are sitting at the closing table… Happy, excited, relieved… All the emotions. I have a lot of fun with sellers because of my marketing background. You work with the seller to prepare their home for the market, get to leverage social media and all different tools to broadcast the listing and then get to negotiate to earn them the best possible offer – it’s a rush. 

How do you think about happiness?
After a long day of serving my clients, getting to jump into my comfy clothes, grab dinner on Buford Highway and end the night with a glass of wine and my dog, Sherman. Nothing could be better.

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