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Daily Inspiration: Meet Amari Green

Today we’d like to introduce you to Amari Green.

Alright, so thank you so much for sharing your story and insight with our readers. To kick things off, can you tell us a bit about how you got started?
Born in Flint, MI, upon graduating high school I moved to Atlanta to attend Clark Atlanta University and study Fashion Merchandising. Studying fashion and attending an HBCU has opened my eyes up to how much opportunity is out in the world and opened many doors for me. I’ve had the opportunity to meet and build relationships with some amazing people, as well as gain valuable knowledge to boost my career in the fashion industry.

I’m sure you wouldn’t say it’s been obstacle free, but so far would you say the journey have been a fairly smooth road?
To be completely transparent, I faced very few challenges in my upbringing. People are conditioned to believe that you have to struggle before you see success, but I see hard times as lessons learned, not a struggle. Growing up in Flint wasn’t easy, but I decided not to be a product of the environment surrounding me, and make a difference. I want to inspire others to do the same.

I have had many obstacles with my business, including fraudulent customers, manufacturing issues, and I’ve taken many losses. Every time I’ve taken a hit I’ve come back 10x stronger because hard times build character and force you to be innovative. I’m a very optimistic person and I never let challenges stop me from being great.

Appreciate you sharing that. What else should we know about what you do?
I’ve always been extremely into fashion for as long as I can remember. Being able to provide for myself was empowering. That feeling gave me the motivation to become an entrepreneur at a young age, to create independence for myself. I started off with a few businesses but eventually got bored with the industries (hair, beauty, etc.) I knew I could go much further with my creativity. The only thing that made sense to me was to turn my love for fashion into a business.

When I was 17, a senior in high school, I launched my clothing line SANIYAH. This business gave me a rush of enjoyment when creating, that’s how I knew I was on the right path. On my 18th birthday in 2020, in the middle of a pandemic, I ran a birthday sale that accumulated over $1,000 in sales in one day. At this point, I realized how far I could go with this business and that it was possible to make a living off of my talent.

Since starting my business in 2019, my main goal was to create comfortable clothing that is also affordable, and fashionable. Many brands don’t have all three qualities, but I made sure that my brand met the criteria. Now as a Junior at Clark Atlanta University, I have had the privilege of creating and providing fashion to my customers nationwide. I love being able to express emotion through the pieces I create.

Are there any important lessons you’ve learned that you can share with us?
The biggest lesson I’ve learned thus far is that you are the only person that can dictate your success. Once you stop complaining about the people around you not supporting you, and put in the work without their support, you will realize you never needed their support in the first place. You have to believe in yourself regardless of what others think.

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