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Daily Inspiration: Meet Amir Duke

Today we’d like to introduce you to Amir Duke.

Hi Amir, we’re thrilled to have a chance to learn your story today. So, before we get into specifics, maybe you can briefly walk us through how you got to where you are today?
Starting my career in the music industry, I didn’t have an internship or any connections to get in the door. I started doing as much research as possible regarding different industry roles and the ins and outs of how a label works. Last summer, I started my industry journey by participating in Diddy’s “The Excellence Program.” This six-week course focused on music, agency, & entertainment. Each week, the participants heard from Diddy, French Montana, Agents from WME, CAA, & UTA, and actors. After each week, an educational quiz was given to ensure we understood these individuals’ knowledge. Once this program was finished, I instantly applied this knowledge & sought out many different internships in the music industry. My next step in the door was becoming a student ambassador for The Recording Academy, which allowed me to start networking with the people who work at different chapters. This role allowed me to become a Grammy U member, which opened up many doors, such as the mentorship program. This program allowed me to be a part of many private listening parties from labels such as 300Ent & CMG The Label.

I’m sure you wouldn’t say it’s been obstacle free, but so far would you say the journey have been a fairly smooth road?
My music industry journey has not been smooth. During the upcoming trials and tribulations in this industry, I often found myself doing work but not progressing in what I wanted to do in life. As I soon realized my constant mistakes I started to see progress in my industry journey within relationships, jobs, and opportunities.

Can you tell our readers more about what you do and what you think sets you apart from others?
My exciting journey in the music industry landed me a college marketing role at Sony Music Entertainment. I got to work with many artists such as Latto, Nardo Wick, Normani, Chloe Bailey, Kirk Franklin, Tai Verdes, Rza, & Kandi. My career journey in the music industry as a full-time college student is not easy. Knowing that it’s difficult, the success I see in my future keeps me going. As stated before, having patience is the key to my success while being in college. I’ve learned along the way to be on time, consistent, humble, & not to give your best ideas away. In time I’m most excited about my journey as a continuing Brand Partnerships and A&R Specialist. I want the world to know about me & my brand because I’m on the rise as a young executive & an industry changer.

Is there any advice you’d like to share with our readers who might just be starting out?
The advice that I’ll give to anyone wanting to be in the music industry is to be genuine and consistent. This industry is built strictly on relationships that last for a lifetime. Also, understand that the music industry is 90% business and 10% highlight reel, meaning that if you’re an artist or creative your approach to a label has to be business-oriented.

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