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Daily Inspiration: Meet Bilkis Shinaba

Today we’d like to introduce you to Bilkis Shinaba.

Hi Bilkis, thanks for joining us today. We’d love for you to start by introducing yourself.
Initially, I started as a make-up artist back in 2013, doing makeup for events and personal clients. I also later created my first brand, kiss lane boutique in 2016. From there, I decided with my love for cosmetics. I wanted to design my own products. So I extended my kiss lane brand in the Year 2020 I opened the kiss lane cosmetics site with a few of my lipstick lines and lip liners. Now I have over ten product lines and over 5000 products each as I am still learning the business and growing. For now, I design, market, and promote by myself with my family.

Can you talk to us a bit about the challenges and lessons you’ve learned along the way. Looking back would you say it’s been easy or smooth in retrospect?
It was definitely challenging, especially with a new brand and still is. Challenges include a promotion, marketing brand to influencers getting the word out there. I do attend a popup shops and other business events to get the brand out there, and I was impressed on turnouts.

Great, so let’s talk business. Can you tell our readers more about what you do and what you think sets you apart from others?
Well… I am a bit of a lot of things I do. My background is in technology, and I take advantage of the creative side to enhance the visibility of the design aspect of my brand and marketing. I utilize Adobe and other programs a lot, from product design to marketing on social media. I think that sets me apart because everything is in-house, meaning I do everything for my brand before hiring any other professional. I am sure eventually I will have to if we get too busy as we grow. For now it helps grow my brand as I can put the funds on other matters that is beyond my reach.

Alright, so to wrap up, is there anything else you’d like to share with us?
We are on social media. I love to share tips on brand marketing and the little knowledge that I know and experience in the nearest future since I have been doing my research in skincare and will be adding that to our cosmetic line starting with cleansing bar and cleansing toner.

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