Today we’d like to introduce you to Lauren Myers. Them and their team share their story with us below:
It all started with an idea to step outside the everyday 9-5 and tap into entrepreneurship. In 2015, A group of my friends kept trying to brainstorm different ideas that would land us additional income, solve a problem and make a difference in our communities. This idea stuck. I remember waiting up for my husband who use to commute at the time from Auburn AL to Atlanta every day just to get his opinion… we sat at the table and with my pink inked notes to discuss my idea to create an African American doll… not just any doll though… a doll that sings its ABC and Vowel sounds! A talking doll! all he could say was yea that’s dope let’s do it… He was all in and the ideas kept flowing from there… since we have girls that were my next ah ha moment… to name the company Daddy’s Little Girls. The rest is history. I spent days writing and tweaking my business plan and then I was ready to pursue the end goal which was our dolls! Because I’m a teacher, I asked an art teacher I knew to sketch up my designs for the logo and doll. I researched day and night manufactures and I had to find a studio to record the voiceover. In the end, I found a company in China, we launched our first doll Sugar and the great part is my oldest girl is the voice of the doll and my middle girl is the face!
Here’s a recap of my story that I wrote as a press release that I love to share…
Mrs. Lauren Myers, founder of Daddy’s Little Girls (DLG), is an experienced educator with a passion for encouraging literacy in young children. As a teacher and mother of three little girls, Mrs. Myers was inspired to create a unique line of dolls that would inspire culture and education for little girls.
Currently, women make up 2/3 of the illiterate adult population (UNESCO, 2017; Kelleher, 2017). That’s 493 million women. The inequity in young women’s ability to read can be attributed to the development of early literacy, which has strong connection with children’s ability to read. “Children who do not develop early literacy skills, especially phonological awareness (PA) and alphabet knowledge, prior to kindergarten are at risk for reading difficulties (Goldstein, Olszewski, Haring, et. al, p.89, 2015).
Lauren Myers understands the importance of encouraging learning and mixing it with fun. The concept of DLGs seeks to fulfill a purpose that is two-fold; to fulfill a gap in the market space and encourage learning at home and on the go. Daddy’s Little Girls, an Atlanta-based company, was created under a strong knowledge of early childhood education and the need to reach out to the African American community.
Each doll incorporates fun with learning, through their songs, language content, and educational accessories, providing fun and learning for kids ages 2-8. The first doll released from this line, Sugar, sings her ABCs and recites her vowel sounds, sharing such phrases as “A says ă like apple!” More importantly, Sugar is the first 18″ African American doll that has her own voice and couples as an educational tool.
DLGs will help to incorporate learning strategies and practice with a fun, interactive approach, singing their ABCs, teaching vowel sounds, singing nursery rhymes, counting, and much more. Young girls will fall in love with a fun and purposeful doll!
Alright, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
Like all ventures, you live and you learn. I learned a lot. When I first got started, I knew very little about business… I had to teach myself a lot and leaned on friends with Business degrees or businesses to ask those tough questions. In 2017 I joined an entrepreneur Co-Hort START; ME. This program helped me to connect with like-minded goal-getters and entrepreneurs who were starting new businesses. The mentors were amazing! The think the major hiccup we’ve had lately is our manufacturer in China closed their doors when the pandemic hit. I was so nervous that our remaining inventory would be lost due to the loss of communication and resources to ship overseas. Thankfully they were all retrieved and sent to our warehouse.
Can you tell our readers more about what you do and what you think sets you apart from others?
I am a 3rd-grade teacher at Drew Charter school in Atlanta. I have been in Education for 10 years and love to see children grow and learn from the skills and lessons I teach every day. I absolutely love that my whole family is on campus with me. My husband is the principal of the high school and all of our children attend school in the elementary or high school. What sets me apart from others is I am a problem solver and try to find the good in people and challenging situations. My team leans of me for honesty and loyalty. Anyone who knows me knows that I love to multitask and stay busy. I enjoy lending a helping hand and I enjoy inspiring and speaking life into others.
I am super proud that I was able to connect with Kandi Burress of RHOA. I donated a couple dolls to her nonprofit Kandi Cares and to her daughter. Kandi has given me a lot of business and is such a supportive entrepreneur in the Atlanta area.
I am also proud that I’ve been able to talk to students about the design process in which I made my dolls in STEAM schools (See pictures).
Where do you see things going in the next 5-10 years?
In the next year, we will release our first children’s book and DLG line of accessories (bookbags, lunch boxes, shirts, etc.). I see our business in Target and Walmart stores and I also see our doll as product placement in TV shows and movies.
- $65.00 Sugar Doll
- $20 African Doll Dress
- Email: firstname.lastname@example.org
- Website: www.dolls4dlg.com
- Instagram: @dolls4dlg
- Facebook: Dolls for Daddy’s Little Girls
Charlie Shutterspeed Photography