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Daily Inspiration: Meet Yvette S.

Today we’d like to introduce you to Yvette S.

Hi Yvette, so excited to have you on the platform. So before we get into questions about your work-life, maybe you can bring our readers up to speed on your story and how you got to where you are today?
Hailing from New York, what many call the melting pot of fashion, I’ve always been into looking my best. However, I didn’t take fashion seriously until I moved to Atlanta. Moving here exposed me to different trends and diversity, which led to my blending of classic pieces with designer looks. The ability to blend styles has brought much admiration and due to this very admiration, I felt compelled to create my brand. I must admit that I was hesitant to start my brand as many are often scared of failure. But, my love of fashion has been my driving force for so long, therefore why not create a stream of income doing something that I love.

After years of doubt, I decided to take a leap of faith and created my baby, Beyond Addictd Boutique which as ironic as it seems was during the Covid-19 Pandemic. Looking back on those moments of doubt, I cannot believe that it’s now December 2021 and I’m going into my second year in business.

Can you talk to us a bit about the challenges and lessons you’ve learned along the way. Looking back would you say it’s been easy or smooth in retrospect?
If I were to say that running this business were smooth, I would be lying. Not only am I an entrepreneur, I work a 9-5, so balancing time between the two can be challenging at times. Just as life, you’re going to have your good days as well as your bad days. The struggle that I face is finding balance between doing what I love and doing what I’m paid to do.

Appreciate you sharing that. What else should we know about what you do?
What separates me from the crowd is that I handle all aspects of my business, from marketing down to modeling, I do it all. As a matter of fact, sometimes I’m even the mailman. Lol!! I specialize in blending fashion with the culture which can be witnessed at my pop up shops. Throwing successful pop up shops is also one of my proudest accomplishments thus far. Since I have the stage, I may as well promote my upcoming “Galentines” pop up shop which will be held on February 12 at Wraith ATL.

We’d be interested to hear your thoughts on luck and what role, if any, you feel it’s played for you?
Luck is for the lazy. I believe that what leads to success is prayer, hard work and the spirit of never giving up.

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