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East Atlanta’s Hidden Gems

Every day we have a choice. We can support an up and coming podcaster, try a new family-run restaurant, join a boutique gym started by a local fitness champ or we could keep giving away our money to the handful of giants who already control so much of our commerce. Our daily decisions impact the kind world we live in; if we want a world where small businesses are growing and artists and creatives are thriving then we should support them with our time, money and attention. We’re proud to highlight inspiring creatives and entrepreneurs each week in Hidden Gems series.  Check out some of East Atlanta’s gems below.


Ever since I was a lil boy I was always creative. I had that love for music since I was young. I remember I used to be rappin and doing lil songs with my brother on his protools. As time went on, I just always had that passion, and then it was this one day that made me realize what I really wanted to do. My boy Mal had this software called FL studio on his Mac, so he showed me through it and that’s when I started making my first beat. Read more>>

Darrell Moore

Growing up in Oakland gave me a unique perspective on owning businesses and developing communities. Young and ambitious, I started my first “business” in elementary school. Selling and trading action figures and trading cards for lunch money, I quickly learned how to identify a target market and offer a product at an affordable price. Read more>>

Lake Ashlee

I was born and raised in the south – in Athens, GA. When I was younger my family was pretty laid back, almost hippy-ish in a way. I went to Montessori school and we spent a lot of time in nature, and those are really the values I’ve carried with me throughout my life – kindness, the importance of education and that learning looks different for everyone, the healing power of nature, and that artistic expression can carry you through just about any hardship. Read more>>

Amari Johnson

I started up my cosmetics lip gloss business in my sophomore year of high school with just a little inventory! It went well for a few months but, after spending my money and not putting back into my business turned into dust. This year I received a message from someone stating that they loved how my products worked for their lips and if they could purchase their very own. I was so amazed because it had been two years since I sold my last tube of lip gloss. Read more>>

Brandon Fields

I think performing was embedded in my DNA from birth. When we’d do plays or skits in elementary or middle school, I think I’d always be the first to volunteer. We even had the opportunity to appear twice on our local public television station, which I remember being a lot of fun. During this same time, I would set up our camcorder at home and act out scenes from movies I enjoyed. Read more>>

Jada Jones

As a kid, my passion to create transitioned from aspiring to be an artist, a fashion designer, a web designer, then bloomed into an entrepreneur. During high school is when I realized it was my calling to own a clothing store. In December 2015, I graduated from Western Michigan University with a BS degree in Fashion Merchandising and a minor in Business Management. My intention was to start my online store straight out of college but that is the exact opposite of what happened. Read more>>

Michael Dajour

I got my start in photography pretty late in life compared to most creatives in Atlanta. I guess you can say I was a late bloomer. I was very timid throughout high school, but always admired the different types of work in the fashion industry. I always knew I wanted to something with fashion and tried several different routes to get into the fashion industry such as designing and merchandising but didn’t really enjoy actually doing them. Read more>>

Jackson Butler

I was born and raised in Atlanta (Lilburn to be exact) and always had an appreciation for film and television. Of course, at the time, Atlanta didn’t provide the opportunities in this arena that it does today. So, at 19, after being accepted into NYU’s Tisch School of the Arts, I packed my bags for New York City. Naturally, I had no idea what I was doing, but I figured like the song says “if I can make it there, I can make it anywhere.” Right? Seemed logical at the time. Read more>>

Marsh Arts

It all started when I first got a paint set in preschool, there’s an actual video of me at Xmas opening it. However my first memory was when I was in the 3rd grade and I had to draw the United States and as I’m drawing it from a picture I printed my mom tells me that I can draw and that’s when it clicked that I wanted to become an artist. Eventhough I got my BFA in 2015 I started my business in 2012 initially by freelancing paintings, logos as well as business cards. Read more>>

Jasmine Wilde

I began my professional career as a singer/songwriter/background vocalist. A few years after graduating college, earning a BA in English with a concentration in Women and Gender Studies, I became pregnant with my son. I visited an elective ultrasound facility and loved the idea and concept. When I moved back home to Atlanta, pregnant with my daughter, I couldn’t find a similar elective ultrasound facility. I decided to draft a business plan for my ultrasound boutique, and here we are three years later going strong. Read more>>

Jessica Armstrong

It all started on a hot June day in Georgia and I was very pregnant. I was on my third Netflix documentary; I was convinced everything from my pantry to my bathroom was poison. As I went through and started reading all the labels. Needless to say, I threw away nearly everything. From there I started researching and notating every ingredient and the purpose, then cross reference natural replacements. Read more>>

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