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Exploring Life & Business with Angelica Groce of The Trendy Clutch

Today we’d like to introduce you to Angelica Groce. Them and their team share their story with us below:

Angelica Groce born and raised in Brooklyn, NY was always destined to become a business owner. In Highschool and College, Ms. Groce majored in Business Administration and worked as a manager in retail shops in NYC. Ms. Groce had all the knowledge and training to get started, yet doubt and fear came into the way of beginning that dream. Something drastic propelled her brand.

The Trendy Clutch launched during the Nationwide Covid Pandemic. After giving birth to daughter in 2019, Angelica went back to work the start of 2020, and within a month the entire world shut down. With being placed on Furlough by her job, and no income coming in for both her and her fiancé, Ms. Groce’s business-minded skills and her fashion for passion merged into creating a trendy accessories brand. Our brand consists of Trendy purses, wallets, tote bags, passport holders, earrings and more. The Trendy Clutch was launched online on Mother’s Day of 2020, and since then, the brand has grown tremendously. During the Pandemic, Ms. Groce relied on Social Media to build her brand. Starting locally by word of mouth to friends and family members, then expanding on Facebook and Instagram, Orders started pouring in and accessories started to ship throughout the United States. With the notoriety of our online users, Ms. Groce was ready and determined to expand her brand from online to in-stores.

With the use of Social Media, The Trendy Clutch entered into a Partnership with The Sistah Shop at The Mills of Jersey Gardens Mall. “As exciting as the Partnership and Launch of our instore brand in a reputable Mall was, it was also the most devastating day of my life. April 2021, my loving Fiancé, the driving force behind my brand, passed away from Covid. My entire world stopped.”. Ms. Groce took about four months off from the world. Now being a single mom to their one-year-old daughter at the time, Ms. Groce had to re-start life.

“My fiancé wouldn’t want me to fail. He always strived for me to be the greatest version of myself. And to continue his legacy, our legacy, I decided to continue The Trendy Clutch. In continuing The Trendy Clutch, we are now sold in both Sistah Shop’s Locations, Atlanta & New Jersey. With over 1K products sold and counting, The Trendy Clutch is elevating to new heights every day.

Since Launching, We have been featured in two prominent malls in NJ, featured by Black-owned Publications locally and participated in numerous Pop- Up Shops.

The Trendy Clutch is continuing to grow in their local hometown of NJ and has now expanded to the Heart of Atlanta!

“Entrepreneurship is not an easy road and life events will happen and throw your world upside down, but it’s how you get back up and continue to rise that makes you victorious.” Grief did not define me, God, my daughter and my will to live gave me the strength to continue on this journey called life. – Angelica Groce

We all face challenges, but looking back would you describe it as a relatively smooth road?
Due to my business studies and 10+ Years in Retail Management, starting my brand has been great and regarding. The most challenge I face at the moment is being a one-woman show. I am the CEO, Customer Service Rep, Quality Control Manager, Social Media Manager, Website Designer and more. At times, I want to do it all, and I’m noticing I’m not Superwoman. Next year, I believe my business will be at a point to where I can hire an assistant.

We’ve been impressed with The Trendy Clutch LLC , but for folks who might not be as familiar, what can you share with them about what you do and what sets you apart from others?
The Trendy Clutch is a black-owned online accessories small business founded in New Jersey. We are known for selling trendy stylish accessories for woman on the go. From traveling to brunch to date night, we have all the trendy accessories to finish your final look. We’re known for our accessories as statement pieces to express style and grace. Shop our online website, to receive domestic free shipping on all orders $25 or more.

In terms of your work and the industry, what are some of the changes you are expecting to see over the next five to ten years?
I see the accessories industry going to amazing heights. An outfit isn’t complete without statement earrings, necklaces, purses and more. Accessories are here to stay and The Trendy Clutch is along for the amazing ride. I believe in the next 5-10 years, The Trendy Clutch will be a household name.


  • $10-$50

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