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Hidden Gems: Meet Allia Dye of Lilly’s Decor

Today we’d like to introduce you to Allia Dye.

Hi Allia, we’d love for you to start by introducing yourself.
I was born in Brooklyn, New York to Gwendolyn Green and Edwin Moore Jr. People often ask me where I’m from and my response is, I’m a northern southern girl because I’ve had the pleasure to grow up in multiple places. I spent most of my childhood in the south with my mom and oldest sister and would enjoy the summers in New York with my dad.

In 2002, I moved to Brooklyn, New York while there, I attended Boys and Girls High School and was a Diamond Dancer in the only southern style marching band in New York SMB (Jackie Robinson Steppers Marching Band). Living in New York City with my dad, bonus mom, and little sister inspired me to continue my education after high school. I began my journey at Norfolk State University where I obtained my bachelor’s degree in Tourism and Hospitality. During my tenure at NSU, I was a member of Xclusive Dance Team, a NSU Cheerleader and I became a member of Sigma Gamma Rho Sorority Incorporated.

Before my fall semester of my senior year at Norfolk State began, I found out that I would be becoming a mom. This news came a few months before I was on track to graduate in May of 2010 and I wasn’t going to let this unexpected blessing stop those plans. Starting a family at the age of 21 was not ideal but through perseverance and my faith, I adjusted accordingly.

My son came into this world in January 2010, and I still walked across the stage to receive my degree on-time. Shortly after, I got married and had been offered a job to work at BB&T as a part-time teller. Accepting that position opened many doors for career growth and development. In 2015 I was given an opportunity to transfer to Georgia with BB&T. We were excited about the new journey ahead of us but we knew it required major adjustments; we left our entire support system and literally started from scratch. 2018 was a difficult year, I went through a divorce and was laid off from a job that I had dedicated eight years to.

At the time, I didn’t see the blessing in everything that was happening. That year taught me that I had the strength and determination to overcome anything I put my mind to. At one point, I remember working three part-time jobs to make sure my son and I were taken care of. I could have easily moved back home with my parents, but I wanted to overcome this on my own.

To this day, I believe if I hadn’t gotten laid off, I would’ve stayed where I was because it was a comfortable place to be. I wasn’t being fulfilled in the work that I was doing but I was content with the money that I was bringing home.

In April of 2018, I was hired part-time to become The Children’s and Nursery Coordinator at The House of Hope Atlanta. Later that same year I was offered an additional position to become their full-time receptionist. I never in a million years imagined myself working at a church; however the past three years have been the most fulfilling years of my life. I’ve always had a passion to serve and help others.

When I accepted the receptionist position, my office was directly across from the Events Director. Me being me, I introduced myself and expressed how I would like to assist and help her department because one day, I would like to have my own event planning company. The director at the time took me under her wing and we got to work!

Over the years, I’ve always been the friend and family member that planned events because they knew I enjoyed doing it. Having so much downtime during this past year left a lot of time for me to think about what my next steps would be. On January 9, 2021, I took a leap of faith and officially formed my business, Lilly’s Decor LLC.

In August of this year, I was promoted to be the new Events Coordinator at The House of Hope Atlanta. My business has been up and running for nine months now and I’m extremely happy with the things I’ve learned and accomplished so far. God has truly blessed my business and career path thus far and I’m looking forward to what’s to come.

I’m sure you wouldn’t say it’s been obstacle free, but so far would you say the journey have been a fairly smooth road?
My biggest challenge is work life balance when it comes to my son. Working full time, being an entrepreneur, and a single mom is no joke! It’s all doable but time management is key. I’m super excited about the growth that I’ve had so far but I always want my son to know that he’s mommy’s number 1 priority.

Knowing my worth has also been a challenge. The talent and passion are there but sometimes I second guess will people pay me this amount because I’m just starting out. I must overcome that mindset because my work speaks for itself and like my mentor (Denise from CreatiVisuals) said, “every client isn’t your client.”

Alright, so let’s switch gears a bit and talk business. What should we know?
Lilly’s Decor LLC is a Small Black Business run by me (Allia Dye). I chose the name Lilly to honor my great grandmother. Lilly’s Decor specializes in event planning and decor. We offer full service and a la carte event planning services. Some of our services include balloon styling, baby showers, birthday parties, corporate events, private dinners, weddings, day of coordinator, and so much more.

I believe that being passionate and continuously growing sets me apart from others. I’m always eager to learn and enhance my skills. When I made the decision to launch, I wanted to make sure that I went into this venture with the mindset of making each interaction with a client an enjoyable and memorable one.

Whether it’s a small dinner for two or a large party for one hundred people you’ll always get the same quality service.

I’ve been in business for nine months now and my most proud moment so far is being able to see my work at Hot 107.9’s Corporate Birthday Bash Brunch. I was granted an opportunity to work alongside Star from Star Studded Productions and it was amazing.

We’re always looking for the lessons that can be learned in any situation, including tragic ones like the Covid-19 crisis. Are there any lessons you’ve learned that you can share?
The Covid-19 Crisis has taught me to enjoy life and your loved ones every day. Tomorrow isn’t promised to anyone so if there is something that you want, go get it today. There is never a perfect time to begin, just do it and things will fall in place.

Contact Info:


Image Credits:

Dhemari Jernigan Cawanda Green Allia Dye

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