Today we’d like to introduce you to Evelyn Bruce.
Evelyn Bruce grew up in South Georgia and spent her summers amongst the fruit trees and berry bushes on her grandmother Iva’s farm. After picking fresh peaches, Evelyn would watch her grandmother roll out fresh dough for the crust, cook down the peaches on a wood-burning stove and build her cobblers, which would fill the house with the fragrance of vanilla, nutmeg, allspice, and cinnamon before emerging golden-brown and bubbly from the oven. Over the years, the recipe was passed down to Evelyn’s mother and finally to her. Evelyn stays loyal to that recipe and makes her cobblers fresh daily with only a handful of honest ingredients, including ripe Georgia peaches, pure vanilla extract, and whole butter; a true, down-home peach cobbler is supposed to taste like.
Can you talk to us a bit about the challenges and lessons you’ve learned along the way. Looking back would you say it’s been easy or smooth in retrospect?
We’ve experienced the typical ups-and-downs of most start-up food business encounters: raising working capital, identifying suitable suppliers, logistical issues, including packaging shipping frozen goods. The pandemic has also presented many challenges, in particular, a reduction in the restaurant and special event sales.
As you know, we’re big fans of Liella Foods. For our readers who might not be as familiar what can you tell them about the brand?
Liella Foods (named after Evelyn’s granddaughters Liana and Ella) was formed in 2018. Eldest son David had previously run several businesses, including janitorial, landscaping, and grant writing consulting companies. He decided to form the business based on his conviction that Evelyn’s peach cobbler was second to none, and the whole world needed to try some. Despite having little experience baking, let alone running a bakery business, David applied himself to learning the food business, taking online courses, reading several books, and hiring food business consultants. His passion for her cobbler and entrepreneur spirit has been the driving force behind the brand. The Bruces have been lauded for their unwavering commitment to providing an amazing delicacy and exemplary customer service. We love sharing our product throughout Metro Atlanta, especially to visitors who are passing through and want to taste Georgia’s most famous dessert. Customers routinely visit Candler Park Market near Little Five Points to pick up a single serving or an eight-inch peach cobbler.
Do you have any advice for those just starting out?
Sit down and write your goals and objectives before spending one dollar. Stay true to yourself!
- Website: https://auntevelynspeachcobbler.com/
- Instagram: https://www.instagram.com/auntevelynspeachcobbler/
- Facebook: https://www.facebook.com/auntevelynspeachcobbler
- Youtube: https://www.youtube.com/watch?v=jdWHTkirMAk