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Inspiring Conversations with Viny’a J’adore of Adore J’adore Couture

Today we’d like to introduce you to Viny’a J’adore.

Hi Viny’a, so excited to have you with us today. What can you tell us about your story?
From the time I started walking, I loved fashion. I grew up watching my mom and aunts get dressed up which was already embedded in me I would say. I was the child who played in my mom’s heels and clothing at a young age. When I was 7 and 8 I would play “boutique” with some of her clothes with my toy “Brat’z Dolls” cash register and I grew up an only child so I had an imagination out of this world! I always kept an open mind about different ventures growing up, I went from wanting to be an OBGYN, to a lawyer, and then to a fashion designer but I wasn’t completely sure until high school until I felt the pressure of now having to figure out a plan and I had only 1 year left in school. High school is when I knew who I was destined to be, I woke up every morning 5 am to be able to do a full face of hair and makeup in order to be to school by 7:50 am. Teachers always complimented my clothing which made me grow even more anxious about being a young entrepreneur and owning my own online boutique. I faced several curve balls with timing that were discouraging and kept me confused, but God always provided me with small confirmations on what direction He wanted me to take.

I even fell in love with photoshoots for fun, they became a newfound fun for me and I had friends who loved pictures as well so they allowed me to style them a lot. After stepping out on faith at the age of 17 I ended my senior year with the title of “best dressed” and being accepted to SCAD as a Fashion Design Major, which I quickly found was not my area of the Fashion world. Now a re-declared Fashion Marketing Major in 2019, I was ready to launch my boutique the following year, June 2020. Satin and Silks have always been my favorite fabrics growing up so I wanted to open a women’s boutique that connects women to their feminine energy from within, and so I named the brand after my middle name that I did not care for growing up which was “J’adore”! Business has been slow due to the pandemic, but it has been a journey that has gave me a reason to wake up in the morning and looking back at where my brand has started to where it’s come now I know there are so many great things in store for Adore J’adore Couture.

We all face challenges, but looking back would you describe it as a relatively smooth road?
To be transparent as possible, no it has not. My passion for fashion has been tried and tested many times since the beginning of first launching and still to this day challenges do not stop, you just learn how to adapt around them. My very first obstacle didn’t really come until my fourth month into launching the boutique. A young lady had reached out to our business page on Instagram dm asking about a product’s shipment details and wanted to know since my site provided “local delivery” would she have her product for her photoshoot by that following week. I ensured her being so eager and excited just to be engaging with a customer she would have her package. The following day after communicating with her, my team and I (being my mom) prepared her order to deliver it to her apartment that morning. I delivered her package and snapped a picture of it hanging at her door. I waited and waited and now the week was coming to a close end when suddenly I received a message asking about the product I thought I delivered to the correct apartment door.

I urgently responded to her with much fear she would be so angry and frustrated with me, but because of how calm and genuine I made her feel, she was very patient while I attempted to drive 15 minutes to track down the package before someone had stolen the merchandise and two so my customer could have her piece in time for her photoshoot. I camped outside the apartment that evening from 8 pm to 1 am waiting for someone to return home to the apartment I delivered the package too. Needless, to say I did not get the package back which resulted in me issuing my first refund ever and that hurt. I felt really bad I couldn’t deliver for a customer which made me question my business and purpose all over again, but I always tell myself I could never see myself putting the passion I do into my boutique into long hours of school to be a lawyer or an OBGYN so we’re going to make this degree count instead.

Great, so let’s talk business. Can you tell our readers more about what you do and what you think sets you apart from others?
AJC is a brand that helps women to connect to their feminine energy from within because with feminine energy there’s room for healing and to be childlike which is our purpose here on earth. Our online shop provides you with best quality Satin, that gives you the ultimate benefits for living a luxurious and elegant life. There’s not too many brands that carry all the satins and silks a girl could dream of, which is why we’re here. Sisterhood and Womanhood is so important especially in this day and age, we cannot forget to take care of every inch ourselves that means from the bottom of your heels to the fabrics you invite to exist against your pours. What better fabric than some good old Silks and Satins? Visit ( and Subscribe to our Newsletter to receive coupon codes, articles, and be the first to know updates on new arrivals!

What do you like and dislike about the city?
Atlanta by far has the best food and shopping you can experience while visiting the city. You cannot leave without visiting Life Bistro, Apt 4B, and Cale and Sip. If you have time to shop check out The Village Retail and Lenox Atlanta. Everybody knows the city is a complete vibe, except when it comes to city traffic.



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Image Credits
Photographer credits: Mr.BlueFranSwa

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