Today we’d like to introduce you to Westely Banks.
Hi Westely, thanks for joining us today. We’d love for you to start by introducing yourself.
Cakes By West B was established in June 2017. Baking from scratch started as a hobby eight and a half years ago. It was a way to provide a special treat for my family. Soon after, they began requesting pound cake all the time. That was amazing! Over the years, I would take a few slices to work and there was always good feedback. Most people thought my cakes were delicious. My pivotal moment came in 2017 when a coworker tasted my pound cake, looked me in my eyes and said, “Westely this cake is too good to give away for free.” I was stunned. She took it a step further and helped me secure my first two cake sales in the office.
Traditional flavored pound cakes are the foundation of the company. However, I enjoy designing new flavor combinations – it stimulates my creativity. The new ideas come spontaneously or from brainstorming with family and friends. My creative process involves writing the recipe down and trying it out at home. To my surprise, most of the time I execute it perfectly on the first attempt. Eventually I realized this comes naturally to me. Eventually, I was comfortable being the self-proclaimed “Pound Cake Specialist.” Out of that, my company slogan and brand was born: “You think it, I bake it”.
We all face challenges, but looking back would you describe it as a relatively smooth road?
I faced a few of the common challenges of starting a business. First, I needed a crash course in financial management. I had to learn and understand my costs and make sure my products and services were priced appropriately. Nevertheless, I have grown to believe if one has a great product, you can grow and retain customers.
My second challenge was effective marketing. I’m an introvert by nature and a transplant to Atlanta. Therefore, self-promotion didn’t come natural. As I became more confident in the quality of my cakes, marketing became easy. Now, I am savvy with the various marketing strategies and platforms. More importantly, I’ve learned that a good, quality product sells itself.
As you know, we’re big fans of Cakes By West B. For our readers who might not be as familiar what can you tell them about the brand?
Cakes by West B is a minority, female owned small business that believes in producing a quality product and providing exemplary customer service. We are the Pound Cake Specialist becuase are pound cakes are the best. Our variety of cakes offers something for everyone. And we love to have customer input in creating new cakes. You think it, I bake it. Do not merely take my word for it. Try our cakes and decide for yourself.
- Email: firstname.lastname@example.org
- Instagram: @cakesby_westb
- Facebook: Cakes By West B. LLC