Today we’d like to introduce you to Ariane Turner.
Ariane, can you briefly walk us through your story – how you started and how you got to where you are today.
Feel free to call me Ari. My love affair with the beauty industry spans two decades. While pursuing my BA in Psychology from Florida A&M University, makeup artistry was my side hustle. What was initially a means to an end, makeup not only became my creative outlet, but also my conduit for making meaningful connections. I loved being able to connect with my clients through touch, words of affirmation, supporting them in whatever they wanted to share, offering advice, and ultimately making them feel beautiful both inside and out.
After undergrad, I continued to pursue a career as a makeup artist. The birth of my daughter in 2005, and the 2008 recession, woke up my entrepreneurial spirit. With a client book that was growing rapidly, I launched Pretty Girl To Go – a mobile beauty concierge that connects licensed beauty professionals with clients seeking hair, makeup, nail or massage services. Pretty Girl To Go was my way of creating beautiful experiences for my clients, while at the same time providing opportunities to other artists. With my company operating successfully, I focused my attention on making my mark in the film and television industry.
After 9 years of working behind the scenes of some of your favorite movies and television series, I felt compelled to acknowledge the dynamic shift happening in the beauty industry. Largely due to the birth of social media, women are now aspiring to emulate false images of beauty – women who don’t even look like themselves without makeup, perfect lighting, filters and airbrushing. Individuality, and the embracing of one’s beautiful nuances, has been traded in for cookie cutter makeup applications that transform more than they enhance. Having had this behind the scenes experience, coupled with the fact that my daughter is a preteen, I, now, more than ever recognize the need to help redirect the narrative of beauty. No longer just a conversation about blush and bronzer, beauty must be looked at from a holistic perspective. Beauty is taking care of yourself mentally, spiritually, physically, emotionally, and yes, esthetically.
In an effort to restore balance, and address the void in the industry that I love so much, I created The Holistic Beauty Collective – an online community committed to empowering women with the necessary tools to find joy in holistic living. Members will journey with me as we explore the connection between health, beauty and wellness, to live a life that is focused on looking good, AND living well.
Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
No! After landing my dream job of being a makeup artist on set for huge film/tv projects, I began to suffer personally (my health). Working over 60hrs a week on set was hard on my body, my relationships and my mind. I decided To take charge of my health and began to investigate various wellness practices in an effort to create more balance in my life. Self care became a lifestyle because I was committed to not just live, but to THRIVE.
My advice to other women would be to always prioritize your health. You are number one. Make time to practice self care each and every day… not just something you do on Sundays.
Please tell us about The Holistic Beauty Collective.
What sets me apart, as a Holistic Beauty Advocate, is my expirence in the film industry and my commitment to my own wellness journey. I’ve literally seen the ugly side of the beauty industry, and have lived out the ramifications of what it looks like when you don’t prioritize yourself. Additionally, I studied Psychology at FAMU, so I’ve always been committed to understanding, and meeting, the needs of others.
I’m known for being compassionate, and always being willing to jump in and help others. I love to serve people, and I’m passionate about seeing women WIN.
Were there people and/or experiences you had in your childhood that you feel laid the foundation for your success?
I was raised by a tribe of strong, selfless, spiritual women who led with transparency. I never felt judged and have never been afraid to fail, because I know that they have my back.
- The Holistic Beauty Collective Membership – $47/month
- The Holistic Beauty Collective Membership – $47”/annual
- Website: Www.lookgoodlivewell.com
- Email: firstname.lastname@example.org
- Instagram: @ariane.turner