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Life and Work with Asia S. Kuykendall

Today we’d like to introduce you to Asia S. Kuykendall.

So, before we jump into specific questions about the business, why don’t you give us some details about you and your story.
The first time I visited Atlanta when I was nine years old, it was love at first sight. I came to visit my favorite Aunt after she moved from Texas and ever since then – I knew I was going to live here. Fast forward to today, I’ve been here for almost four years now.

I started NextGen Culture two years ago as a way to connect people and other organizations who want to join the mission of inspiring families on their path to financial freedom and generational wealth building. Although the main focus is to empower the youth, I know that creating a supportive family environment for the kids is just as important.

I’m passionate about this mission because growing up I always watched my mom struggle with managing her money. Looking back, I believe that’s what led me to go to school for accounting and finance. I figured if I learned about money, I wouldn’t have to struggle or make the same mistakes she did.

The crazy part about it, after all that institutional education – I was still unequipped with the knowledge and tools to properly manage my personal finances. They mostly taught us about corporate business finance, rather than consumer or household money management.

Only after setting out on my personal exploration did I learn about the fundamentals rules and habits to responsibly manage my money.

It’s been almost ten years since the first time I wrote down the idea to “develop some type of program to help teach kids about money.” I’m so excited to be here to finally watch it materialize with my own eyes.

We’re always bombarded by how great it is to pursue your passion, etc. – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
What IS easy, really? Especially with something I’ve never done before. I definitely expected there to be some challenges in the unknown, but I tried to not let that stop me from pushing forward. I think with any “new” adventure we sign up for, there will always be some obstacles to overcome. What has helped me the most, is my dedication to personal development. I realized that as long as I am increasing in my own skills and abilities, I am putting myself in a better position to conquer any challenge that I may be faced with. Whether in business or my personal life.

My advice to anyone on their journey would be to pay attention and dig deeper into those obvious self-help cliches that we hear all the time.

After a while, I realized how important all that cliche advice was and it actually started to be super helpful in making *real* progress on my goals.

Find mentors – With their experience, they can steer you in certain directions and ideally help you avoid some obstacles you would have otherwise run into.

Be of Service – Don’t pass up an opportunity JUST because there is not a paycheck attached. Genuine relationships are important. and Karma.

Be open and flexible to change – Your idea may not work out exactly as you planned, but that doesn’t mean you are on the wrong path. Sometimes our divine guidance is showing us a shortcut, even if we don’t recognize it right away.

Embrace the idea of being uncomfortable – Our brains are hardwired for “safety” and anything it’s not familiar with is registered as dangerous. Make the decision and effort to get off autopilot. And be gentle with yourself knowing that learning to rewire your brain is not an easy process.

Self-improvement is key if you’re tryna take yourself to new levels that you’ve never reached before.

So, as you know, we’re impressed with NextGen Culture – tell our readers more, for example, what you’re most proud of and what sets you apart from others.
Considering NextGen Culture is still in its infancy stage, it’s hard to say what we specialize in. But if I time travel a couple of years into the future… I would say we’re best known for our creative and engaging approach to exploring financial literacy topics.

I’m currently working to finish this activity-based graphic novel for middle-grade kids. Plus, a 30-day program to guide the parents in their journey to teach responsible money habits through a chore and allowance system. There will be an accompanying virtual community where parents (and kids too) are incentivized to come together to share and encourage each other along their journeys.

Are there any apps, books, podcasts or other resources that you’ve benefited from using?
Audible is my number one app and YouTube [University] is a close second.

Audible changed my life because it helped me to realize that even if I “don’t have time” to sit down and read a physical book, I spend enough time in my car and I could listen to plenty of books there.

Some of my faves are:
The Mis-Education of the Negro by Carter Goodwin Woodson
Tribes: We Need You to Lead Us by Seth Goodin
Big Magic: Creative Living Beyond Fear by Elizabeth Gilbert
Black Privilege by Charlamagne the God

and of course, some of the classics like:
Think and Grow Rich by Napoleon Hill
Rich Dad, Poor Dad by Robert Kiyosaki
48 Laws of Power and Mastery by Robert Greene
The Four Agreements by Don Miguel Ruiz

On YouTube, I like Dr. Boyce Watkins because of his radical views and unapologetic approach to sharing his message about the necessity of economic liberation or financial freedom. I appreciate that, even if I might not agree with everything he says.

Contact Info:

Image Credit:
Amber Russell

Getting in touch: VoyageATL is built on recommendations from the community; it’s how we uncover hidden gems, so if you know someone who deserves recognition please let us know here.

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