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Life and Work with Janeen Casey and Joi Thomas

Today we’d like to introduce you to Janeen Casey and Joi Thomas.

Thanks for sharing your story with us Janeen and Joi. So, let’s start at the beginning and we can move on from there.
We started our journey as BFFs! Our guys were music industry friends and had known each other for a really long time, so naturally, we begin to be around each other and absolutely adored each other. Little did we know, our birthdays were three days apart and both our Moms was a day after each of ours! Her mom, a day after mines and my mom, a day after hers! So, unbeknownst to us at our introduction, birthdays became one of our biggest connections. Due to our birthstone being an Emerald, added to our love for comfy cool fashion and five years of bff’Ness, our athleisure company, Emrld clothing, was an easily obtainable goal. It was such an easy transition and after several months of planning, we launched Emrld clothing in May 2019 for our birthdays! “The Introduction” was the best birthday present ever!!

Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
It definitely has not been an easy road. When starting a new business, the unforeseen is inevitable. You can only prepare for so much. It’s hard. There are obstacles at every corner. From financing the merch to product delays, anything and everything can go wrong without warning and it has. With so many unforeseen challenges, the only thing that we could do is be prepared for it all. Nothing will ever be perfect and the best advice we have gotten and that we can give is to just start! It’ll never be perfect, ever… JUST START.

Please tell us about Emrld clothing.
EMRLD Clothing is more than a clothing line. This is a BRAND!  A brand that represents the beginners, the ones brave enough to start. We came together to form a line that not only spoke to athleisure wear but also translates to your everyday contemporary wear. We are an ambitious bunch that refuses to settle for mediocrity and any ceilings, therefore carving our own lane in the industry. We are known for our own individual tom-boy/tom-girl sense of style and through this collaboration have since gone on to create an amazing debut for ourselves. EMRLD is here to not only be a clothing line but a source of inspiration to many out there with ideas and creativity that just want a shot! We created our OWN and now you can do the same! We wish to continue to push the margin forward while staying committed to our journey and producing amazing pieces. We pride ourselves in taking that jump and going for our dreams. Emrld is not your average rhinestone, not by any means.

Were there people and/or experiences you had in your childhood that you feel laid the foundation for your success?
Of course! Childhood is where the majority of your molding takes place. This is where dreams begin, where creative barriers are born, where “I can be anything” is either instilled in you or taken from you! Luckily, we had amazing families that always pushed us to be whatever we wanted to be as long as we were the best at it. Having love and support from those closest to you is one of the best gifts either of us could have ever gotten as a child full of dreams! That support set us up to be the driven dreamers that we are today.

Contact Info:

Image Credit:
Images and graphics:
Dope Overdose Studios
Model, in addition to Janeen and Joi: Kelley Hicks

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