Today we’d like to introduce you to Kanika Alston.
Thanks for sharing your story with us Kanika. So, let’s start at the beginning and we can move on from there.
The name Frobabies actually came to me in a dream one night in January of 2015. In short, I was standing on a stage and thousands of people were clapping and cheering for me. I was crying and kept repeating “Look at all these Frobabies”, “I can’t believe all these Frobabies are here for ME!” The dream was super surreal. When I woke up, I googled the word “Frobabies” and it didn’t exist. I immediately secured the domain name along with Facebook, Twitter, Instagram pages as well. I had no idea what the word meant because it didn’t have a true context, at the time, but I knew that the dream was significant and indescribably life changing. Months later I began posting photos of multicultural children and the page literally began to take on a life of its own. At the time, very few social media pages catered to showcasing children of color. The Frobabies brand has since amassed close to 1 million organic followers on social media and has sent dozens of pictures and videos viral as well.
Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
Prior to beginning the Frobabies social media pages my skill set was very basic. The learning curve has been a bit steep and social media algorithms change constantly. Learning the “ever-changing science” behind social media is a tad tricky. Having to unlearn and relearn the newest updates can be a bit of a challenge but I embrace the constant changes. My advice to women wanting to get into the social media influencer space is to be diligent, patient and consistent. Also, be your true authentic self without giving ALL of your life away. Keep some pieces of your life private and sacred.
Please tell us about Frobabies.
By trade, I teach children with Autism. I have been a special needs educator for 16 years. I have always had a passion for children and education so when Frobabies was born it fit right into the scope of my previous interests. Individuals from around the world submit pictures and videos of their children in hopes of them earning a coveted spot on the Frobabies social media page. The hashtag #Frobabies has also been used close to a million times. To think that four years ago, Frobabies wasn’t even a word to now have people use it as a term of endearment is very rewarding. In addition, we also have a clothing line with inspiring images and empowering words. As a brand, I am most proud of the organic nature in which we have managed to unite people all over the world. We have essentially created an online community that unapologetically celebrates and uplifts multicultural children.
There’s a wealth of academic research that suggests that lack of mentors and networking opportunities for women has materially affected the number of women in leadership roles. Smart organizations and industry leaders are working to change this, but in the meantime, do you have any advice for finding a mentor and building a network?
At the end of the day, RELATIONSHIPS MATTER. It’s important to never burn bridges when possible. Also, intentionally fostering a relationship that can be beneficial for both you and your counterparts is critical. The mindset should never be what can you do for me, but how can we help each other. Even if I can’t necessarily benefit from someones business/service I’m diligent about passing on information to others who may be able to. Divine timing, in my experience, has also had quite a bit to do with how things have unfolded for me. Trusting the process and flowing rather than forcing has been key for me.
- Website: www.frobabies.com
- Phone: 470-344-KURL
- Email: firstname.lastname@example.org
- Instagram: @frobabies
- Facebook: @frobabies
- Twitter: @frobabies
@Frobabies, creativesoulphoto, @Shotsbysham