Today we’d like to introduce you to Sheriah Grant.
Sheriah, please share your story with us. How did you get to where you are today?
When I was 11 years old, my mother bought me a sewing machine for Christmas. She had a friend that gave me some fabrics so I could practice on my patterns. I just knew I was going to be a fashion designer. Shortly after, my mother decided to relocate our family to Atlanta, GA from Newburgh, NY. By this time, I had purchased a mannequin and drawn up different sketches. Early in my life, I struggled with my behavior due to a traumatic event as a child. So, I would use sewing as my outlet by going upstairs to the hot attic just to hear the clicking on the machine. By the time we moved, my mannequin sat inside my closet leaning on the wall and the sewing machine sat on the top shelf. My passion for fashion had faded which led me to venture off into new hobbies. I begin cheerleading and running track. Those were my new outlets.
Anyone who knows me knows I love to talk and I’m good at it. I’ve never been afraid to talk in front of people. So, as I was gearing up to apply for colleges, I decided to stick with something I knew how to do so well. After graduating high school, I attended Savannah State University where I majored in Mass Communications. We lived there for 10 years after moving from Jersey City, New Jersey when I was 4. During my journey in school, my friends and I began our own radio show. I was heavenly involved on campus by hosting events, creating films and commercials and plenty more. I worked hard to build my portfolio and resume to set myself up for the future. Like anyone else, life came at me fast and hit hard. I ventured off into a whole new world where I found myself working in bars and restaurants bartending because that’s what paid the bills. Don’t get me wrong, I loved doing it. I was trying to find my niche but I always knew that I wanted my own. My entire life that’s all I’ve known. My mother always worked for herself. She was an entrepreneur so I knew working for myself had to be my end game. No matter what I was dealing with in life, I shopped. Since junior year in college, I struggled with my weight. Up and down. I would lose 20 pounds just to gain it back. But no matter the size, I still found myself adding thing to my shopping cart. It was ironic because I would literally buy swimsuits in the middle of the winter. If it was cute, it was mine. Then, I thought to myself, why not create something that I love to do. I begin researching the swimwear industry. After time passed, I put pen to paper. I would tell my friends and family about my vision and they would encourage me to get it started. I channeled into my inner childhood and thought it was time to embark on a journey that I longed for. But for some reason, something was holding me back. Maybe the fear of failing.
In May of 2018, I officially became a business. I did all the logistics to jumpstart my business. I was so happy. From registering my business to receiving my license I was well on my way. But then discouragement kicked in and I pushed it off to the side. My family and friends would ask me when would I be launching and I would give them the run-around but really not even knowing myself. A couple of months down the line, I decided it was time. I realized the more I waited, I would never accomplish what I was set out to do. In January 2019, I begin sorting through vendors and ordering samples that I felt would fit my brand and vision. Of course, again the swimwear sat there until one day my best friend came over and asked me what I was waiting for, that I needed to launch. It was literally the push and motivation I needed. So, I put the pedal to the metal. While working a full-time job, 50 hours a week I put blood, sweat, and tears into my brand. I literally walked around with my journal so I could write down every idea that popped into head. Once launched, it was the greatest feeling in the world. That even if I didn’t make one sale, I finished something that I started. I channeled that inner 11-year-old little girl who once lost herself but overcame every roadblock and obstacle.
Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
The road was definitely bumpy and I hit struggles every step of the way. I would get discouraged and stop. I would some myself out thinking running my own business wasn’t for me. I would get stuck on ideas. For me, it was more mental than anything. I was my own doubter.
I would tell other women to not give up. If you have a vision, stick to it. Big or small. Make short term and long term goals. Therefore, you know what you’re up against. Keep going. Don’t let anyone tell you, you can’t do anything.
Please tell us about Granted Swimwear.
As the CEO of Granted Swimwear, it is our mission to give woman the courage to be bold. To be proud of who they are. To walk and talk with confidence. We are dedicated to making you feel fearless. Granted Swimwear wants you to be unapologetic with flaunting you inner sexy. To embrace your body and never be ashamed.
I give the people what they want. I am most proud of breaking the wall down. Being able to provide a service for women to be their natural selves. I feel Swimwear allows you to express yourself no matter your shape, size or color. I’m dedicated to making things happen.
I love that I make myself available. I pride myself in communication and customer service. If someone wants to make a purchase at 2:00 am, then I’m getting out my bed. Shopping made easy.
Do you think there are structural or other barriers impeding the emergence of more female leaders?
Of course. But it the time we’re living in now we are breaking those barriers. The world and society makes us believe that women can’t be in charge. Women are powerful. We’re persistent, in tune and dominant. We may be emotional but for the good.
- Email: email@example.com
- Instagram: Shopgrantedswim
@capturedbyque, Quentin Boswell