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Life and Work with Zak Jemmott

Today we’d like to introduce you to Zak Jemmott.

Zak, let’s start with your story. We’d love to hear how you got started and how the journey has been so far.
“Let A MuthaF*cka Know” is something my family would say when telling stories about work and having to create boundaries with people who think they can tell you more about yourself than you can. In 2013, this concept developed into something I would reference when coming up with ideas for projects I wanted to do. In 2015, I began organizing my thoughts better to start a business. April 2017, I quit my full-time job as a Public Relations Assistant and launched LAMFK as a digital media agency.

After graduating in 2013, after struggling to land a job that I assumed would be easy to do considering my grades and how hard I worked in the Public Relations industry, I realized that I needed to create what I wanted to be a part of. Public Relations at the time was like a boy’s club, a male-dominated industry in New York, filled with people who weren’t even certified. They just happened to be in the right place at the right time. Thus, Live Action Marketing Firm Kueens was born. An agency that focuses on employing women. We accept all clients no matter their gender, but I think it is very important that I do what I can to employ and support women in a country that doesn’t do enough to acknowledge the wage gap that exists between us and our male counterparts. “Let A MuthaF*cka Know” is the motto, it’s a mood, it’s my attitude. Because no one can ever tell me more about myself than I can.

Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
Whew, chile! The ghetto. There have been a few potholes along the road but I’ve turned those L’s I’ve taken into lessons. What’s a loss mean to me if I learned from it and applied it to become better? I’ve learned how to take breaks and not be so hard on myself. This is my first time doing this, being a business owner, and I have been very successful for a first-timer.

Advice for other women is to take time to celebrate where you are and what you’ve accomplished already. We don’t give ourselves enough credit when it comes to how far we’ve come. Still, keep in mind how far you have to go but don’t forget to be kind to yourself.

Please tell us about LAMFK-Live Action Marketing Firm Kueens/ Let A Muthaf*cka Know.
LAMFK is a digital media agency that specializes in Brand Management, Project Management, Public Relations, Graphic Design, Web Development, and Marketing/Advertising. We are best known for creating concise and communicable content for developing brands and businesses.

When people ask me what sets me apart from others, I always think of this Dr. Seuss quote: “Today, you are you, that is truer than true. There is no one alive who is youer than you.”

I am the shit. Period. I put a lot into anything I am associated with because your name and who you are is the only thing in this world that no one can ever take from you. I celebrate that by staying true to myself and only competing with who I was yesterday.

Are there any apps, books, podcasts or other resources that you’ve benefited from using?
Oh for sure! There’s a self-care folder I have on my phone that I dedicate the duration of my day to whenever things get sticky. The Shine app is great, a lot of self-affirming messages, articles, and guided meditation. I read my Qu’ran daily for my spiritual enlightenment. I do yoga to keep myself balanced using an app called Yoga Studio. My favorite book to read daily is The Language of Letting Go by Melody Beattie. It’s almost eery how the daily messages are directly aligned with how I’m feeling that day.

I have my own podcast on SoundCloud and iTunes called IDK Either, it’s pretty great because I focus on timeless topics that aid in compassion for others, God, and self-development. Whenever I need a good laugh though while working, I’m listening to the Bodega Boys podcast. They are so problematic but they can’t help it, they’re from The Bronx, LOL!

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