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Meet Adelina Eidelman of Glam by Adelina in Buckhead

Today we’d like to introduce you to Adelina Eidelman.

Adelina, please share your story with us. How did you get to where you are today?
I’ve loved makeup and beautiful hairstyles since my childhood in Moscow. My sister is 13 years older than me, so growing up I observed her makeup and hair routine—and I was fascinated by how she could transform herself. In my free time, my favorite hobby was drawing women’s faces. My mom was a nurse and my father owned a cafe, so being a makeup artist was not really thought of as a proper career. I just didn’t think of it until much later into my adult life.

Needless to say, my passion for makeup and hair started off as something that I wasn’t intending to make a living from. I went to university and I got a nursing degree. While I was at school, my sister opened a beauty salon where I would often go to watch the stylists. I was always excited by the chance to assist them, to get involved with the process. I certainly wasn’t shy.

I loved the fact that stylists had so much room for creativity in their daily work. I knew that as a nurse, I would be entirely beholden to a strict set of rules and the doctor’s orders, and it just didn’t feel like I’d have any access to the creative outlet I wanted. In the interim, to give myself future options, I learned languages so that I could travel and meet new people.

Without hesitation, after successfully graduating nursing school, I applied and got accepted to a linguistics program. With limited experience, I started freelancing as a makeup artist and a hairstylist since I needed some money for my future traveling plans. I was highly motivated and wanted to do a beautiful job.

Once I moved to New York and met my future husband, the prospect of doing makeup and hair professionally became more realistic. My husband supported my passion and the idea of going to beauty school and developing my skills professionally. I had the energy and momentum, I knew that the alternatives would not be true to my heart, and it’s been uphill ever since. Upon completing a training program, I started working with MAC Cosmetics and doing makeup and hair for weddings.

We’re always bombarded by how great it is to pursue your passion, etc – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
The second I graduated and started freelancing professionally, things fell into place very nicely. I felt happier and more empowered. The challenges I faced were all fun and cultivating. For example, for an Afghan wedding, I needed to learn how to integrate traditional ornamental jewelry into the hairstyle. I also pride myself on being able to do makeup for any skin complexion, although it took time working in diverse environments to develop it.

Everything takes time; when I first started, before going to beauty school, it would take me several hours to only do a couple of people, and I would get worn out quickly. Now, I can do both makeup and hair for a party of 10 without any difficulty.

So let’s switch gears a bit and go into the Glam by Adelina story. Tell us more about the business.
After 4 years of freelancing purely by word of mouth in Moscow and New York, my husband and I moved to Atlanta. He’s a web developer, and we decided to create a website and move my scheduling online in order to make it easier for me to get new clients. Atlanta was a totally new environment for me–I had no connections at all, the culture was very different from Moscow and New York, and I wasn’t really sure I’d be getting much business at all. Using to drum up new leads was new and exciting, but the expectations were safely low at the start.

Within a matter of two months, I was getting fully booked. The ease of having outreach and scheduling fully automated allowed me to just focus on doing makeup and hair, which I of course loved.

Glam by Adelina specializes in makeup and hair for weddings, fashion photography, and special events. It’s somewhat rare to have one person specialize in and be passionate about both, so I’m known for being versatile and, compared to booking two separate artists, affordable. When people come to my location, they often bring kids and spouses because it’s a very comfortable environment compared to a salon. I am proud of being able to show people their beauty, especially when they express wonder and delight at an unexpected transformation.

I stay in touch with each of my clients long after our business has concluded, and love to be associated with their special memories.

Has luck played a meaningful role in your life and business?
I have always followed Machiavelli’s advice–to depend on my own virtue (strengths, skill, disposition) instead of of fortune (external situations, good and bad). When I occasionally do rely on mentors or the help of others, it is always with a goal in mind–to make myself independent as much and as fast as possible. Developing great relations with connections and clients is a pleasure for me, but mastering my craft and always being willing to learn more are absolute responsibilities.

I never stop cultivating my skills, I never allow myself to be complacent, and I always strive to outdo myself. If I wanted a routine job, I would’ve stayed in nursing. I chose makeup and hair because, even if there’s a string of bad luck, I will be so committed to constant improvement that it would quickly subside.


  • $70 – Makeup
  • $80 – Hairstyling
  • $90 – Bridal Makeup
  • $100 – Bridal Hair

Contact Info:

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