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Meet Aleasa Word

Today we’d like to introduce you to Aleasa Word.

Aleasa, let’s start with your story. We’d love to hear how you got started and how the journey has been so far.
Several years ago, my life was falling apart and I had to make some tough decisions. I reached a milestone birthday and needed to figure out who I was and what I wanted to do. I worked , sang female lead in a band for years and even went to acting school but parenting had to come first and that meant sacrifice in some areas. I even had a role as a freelance editor with an online men’s publication.

My daughter had severe life-threatening food allergies, asthma and some other health issues that limited my options on what type of role I could take in the workforce. I’d run a successful grassroots organization called the FAMSOD and a campaign called Compassion for Anaphylaxis to help families like ours for years. After doing volunteerism in that space for a while, I decided to start a small side business providing safety training for early childcare providers. Soon after, I realized the families I supported in my volunteerism needed help figuring out who they were outside of their children’s illness and I created a platform called From Diagnosis to Living Again. It was similar to a coaching type of platform. To make sure I was doing things the right way, I enrolled in a formal ICF approved coach training program based in Vancouver. Once enrolled, I continued to help those families while expanding my client base to others. I completed my program and became an Emotional Intelligence Life Coach. Later, I followed up that education going back to school and completing a BS in Organizational Dynamics while completing dual university level certificates in Trauma-Informed Approaches, Conflict Resolution, and Emotional Intelligence & Leadership.

Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
The road to where I am now has not always been easy. When I started, I was raising three kids by myself and there was a huge age gap between my oldest and the younger two. Besides having a passion for what I was doing there was a need for financial need. I had to figure out how to supplement my income while dealing with the cost of healthcare. The struggle has been real but at the same time, it taught me a lot! Having a teenager and younger kids presented different sets of challenges trying to meet everyone’s needs while often neglecting my own. For quite a while, leaving my daughter with anyone who was not extremely comfortable with her health concerns was a major challenge especially with a limited diet and the high cost of life-saving medication. It caused me to become an advocate for others and I even ended up on an episode of the Dr. Oz Show representing families like ours discussing the high cost of EpiPen’s. Subsequently our story told in the documentary Drugs: The Price We Pay on Amazon Prime to raise awareness.

People don’t realize that life-threatening food allergies can include contact and cross-contamination issues that most never think about. I couldn’t just leave her with anyone because her life depended on constant vigilance. Also, once I moved to the Atlanta area, it was hard doing all the things I needed to do being the sole provider. Finances got tough and at one point, I even faced some of my health challenges, which made things more difficult. With time, great support from church, friends in Georgia and my kids getting older, I was able to start focusing more on writing for online publications and what I needed to do to really push my business.

A. Word & Company – what should we know? What do you guys do best? What sets you apart from the competition?
I am an emotional intelligence coach and speaker. I run a small boutique coaching firm. To help others understand what that means, emotional intelligence focuses on self-awareness, self-management/regulation, other-awareness, relationship management, and motivation. There is also an important empathy component. EI is in all that we do and it impacts how we behave in the world with others. I help people grow their EI. The great thing is it is not fixed, like our IQ. You can learn to be more self-aware. People with greater EI are more successful financially. And in connections with others.

Offering both coaching and training based on EI modeling in areas such as diversity & inclusion strategies, stress/time management, conflict resolution, interpersonal skills growth, and authentic empowerment is powerful. Some of my clients are individuals wanting a better way of moving in the world to achieve dreams they never thought they could while others are leaders who may be disruptive or in need of clarity and self-improvement plans.

I’m most known for helping others embrace and accept who and where they are, thus building on that for change. My clients feel empowered. I even offer non-traditional hours and VIP Day Saturday programs so that my clients can comfortably schedule appointments around their busy lives. I am different in that I weave EI into every type of goal a client wants to reach. EI is everywhere, and I help them see that while ensuring they stay in the driver’s seat.

What is “success” or “successful” for you?
I define success as the way we feel good about how we present ourselves in the world. Money is great and necessary; but, what is it without knowing you have an impact and can leave a legacy for others but also for yourself?

As it pertains to success, I look at things like, did I grow? Am I better today than yesterday, and if not we, what can I do to be better at my pace? Do I feel good about the last conversation I had and if not, why? I always ask myself things like what is the value in this or that and what did you learn. I ask how did I grow and how can I use that to help others who are ready to grow? I ask how I can be a better parent no matter what age my children’s are? I wonder how can I communicate my message more clearly and how can I receive other’s messages better?

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A. Word & Company

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