Today we’d like to introduce you to Alyshah Vishram Lalani.
So, before we jump into specific questions about the business, why don’t you give us some details about you and your story.
I had my first encounter with makeup during my second semester of college back in 2011. My parents never allowed me to use make-up in high school, so when I was given the permission I was excited to try on new products. I was fascinated with colors, and textures of different products. I loved the way makeup could make one look so confident. I use to work at a salon in Houston as a part-time receptionist, and I would spend hours and hours watching my boss Aisha Khalid doing makeup on her clients and brides, I would assist her and she would always motivate me to learn and practice.
There was a clear goal in my mind as to why I wanted to pursue makeup artistry as my hobby/skill. Nothing made me happier than watching women walk out of the salon confident and smiling after getting their makeup service done. I wanted to instill that confidence in women, my goal was to make women realize that they are born beautiful, and I am just here to highlight their natural face features with the use of my skills and makeup.
I started watching youtube videos for hours until I eventually realized that everyone has a different skin type, face, and eye shape. So whatever looks good on the YouTuber might not look so perfect on me or my future clients. I decided to go to a makeup school during my 2012 summer break. Since I was working full-time, I joined evening two-month course at the Houston Makeup Academy, formerly known as The Transformation Studio. Sarah Ali, my amazing instructor trained me to be one of the best. However, with the pressure of balancing college life and two jobs I could not really focus on practicing and perfecting my skills and creativity once the course was over.
So after 2 and half years, I decided to take a break from my normal routine life of work and college. I wanted to think and reconsider the choices that I was making in my life. I decided to quit my jobs, skip my spring semester of 2015 and go to New York at the world famous Make Up For Ever Academy in Soho for a 2-month makeup certification course. It was the best decision that I had ever made in my professional life. The teachers were inspiring and supportive. It is an international academy so I made some life-long friends in this profession from Europe, Asia and other parts of the world. The skills that I learned at the academy is what really sets me apart from the rest of the makeup artists in my industry. We had to pass the photoshoot and a written exam to obtain the certificate. The curriculum is designed in a way where the student can be successful and competitive with the ever-changing trends of the fashion industry.
In Fall of 2015 I got married to the man of my dreams and moved to Atlanta, and I have been a full-time makeup artist since then while completing my undergrad degree in Business Marketing at Georgia State University (graduated Fall 2016). In 2016, I enrolled and got certified for makeup and henna from a UK based Makeup & Henna Academy by Ash Kumar. I feel fashion industry is constantly changing and knowledge is never ending, so it was helpful to brush up skills and learn new techniques for makeup and henna.
Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
Of course not! But I have loved and admired all the challenges that I came across during my learning process. These challenges have shaped me into who I am as a person today.
All skills require continuous practice. The fact that despite having makeup knowledge but no time to practice was my biggest struggle. Lack of practice made me forget the theories. But maintaining grades at college and working was the priority at that time in my life, So I had to make some tough choices. So yes, if you believe you have the skill but need to improve- Practice, Practice, and Practice!
My other struggle was, being in a new city all by myself. Being a family oriented person, I had never lived a day away from my family. And suddenly I am in New York by myself, totally lost and lonely in an extremely busy city. So I missed my home, family, and friends but that was a choice that I had made to learn from the best of the fashion industry. Thanks to my amazing aunt, Karima in New York, who was always there for me whenever I needed assistance.
Another big challenge that I faced was struggling to accept criticism of my teachers and classmates positively at the Make Up For Ever Academy. The makeup we did on our models was shown on 4K TV screen and other students had to constructively critique each other’s work. The 4k screen would highlight mistakes that were not visible to the naked eye, and learning to take criticism positively at school has made me a really strong soul just in general. Some days it was great while other days it was tough. But thanks to the learning process, I am able to handle criticism very positively.
Alright – so let’s talk business. Tell us about Radiant Rituals By Alyshah – what should we know?
In March 2016, I opened my own freelance venture know as Radiant Rituals by Alyshah. My team & I specialize in makeup, hair and henna services. Henna is part of Indian culture for hundreds of years, however it’s the new trend in America. Natural, safe and beautiful! I absolutely love decorating my client’s hands, back and feet.
I am more known for photoshoot and bridal makeup. My clientele is very well aware that at the Make up For Ever Academy, I have been thoroughly trained to do makeup that would be picture perfect, requiring no or minimal edits. The Radiant Rituals hairstylists are thoroughly trained and certified for their hair skills and can pretty much replicate any hairstyle that the client shows and asks for.
Humility flows through me, so I cannot be proud of anything that I have ever achieved or will achieve. Hard-work and perseverance is what I respect most about myself and my teammates.
My team & I like to understand the taste of our clients before we start any service. If a client is not comfortable with a full-on glam face, I will never push them for it. Everyone has a different taste, and as makeup artists, we really need to understand that. You can do an amazing job and the client might still not like it simply because it is not their taste. Makeup should never make one feel like a completely different being, instead, it should make them feel comfortable and confident in their own skin. Being able to understand and communicate effectively with my clients is what sets me and my team apart from others in the industry.
Any shoutouts? Who else deserves credit in this story – who has played a meaningful role?
I always look around me to find mentors, inspirations and people that I can learn from. I love to have friends who can keep a check on me and how I am doing on my goals, When you have someone to keep a check on you, you are more likely to complete your tasks and be accountable for them.
To begin with, I would love to thank my former boss Aisha Khalid who introduced me to the idea of learning the art of makeup. Second, I want to thank my teachers from all the three academies I went to. Teachers play a vital role in our lives and without them, I would have never achieved my goal of instilling confidence in women through makeup. So thank you, Sarah Ali, Juan-Carlos Salazar, Jen Evans, Dr. Shafeena Premji & Rema Neirma. Thank you for believing in me and always being a continued support whenever I have had questions even after the courses have ended. Without these five superheroes, I would have never gained the skills I own today.
A huge thank you to my backbone, Shaneel Lalani- my husband, my best friend, my critic, my advisor who has always inspired my work and pushed me to give my best in everything that I do. Trust me ladies he understands a lot about makeup and always critics and compliments me!
I also want to thank my parents who believed in my crazy idea of living in New York alone, I could not have done this without their approval and support. Thanks to my amazing sisters. Aziza Vishram & Henna Ali who used to always be my guinea pigs whenever I wanted to practice my henna and makeup artistry. Without their beautiful faces and mean criticism I would have not learnt to improve my skills.
No marketing is better than a happy client.I also want to thank all my clients for sending me their friends and families through word of mouth. I appreciate each and everyone who respects my skills.
Last but the most important, I want to thank the lady who motivates me to who I want to be in the future. It’s my mother-in-law -Mumtaz Lalani (actually mother with no laws). She is an epitome of Wonder Woman. Her sheer dedication towards her business, perseverance to achieve her goals inspires me to be like her someday! She has always supported my dreams and aspirations. Her life and business lessons is what really inspires me to think outside the box and chase my dreams.
- Address: 5675 Jimmy Carter Blvd Suite 127
Norcross, GA 30071
- Website: www.radiantrituals.net
- Phone: 832-782-7578
- Email: email@example.com
- Instagram: https://www.instagram.com/alyshahv786/
- Facebook: https://www.facebook.com/radiantrituals/
Hakim’s Studio, Lisa Matthis Newborn Photography, Donte Maurice, Vee Jovan (ESBVT)