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Meet Ashley Montaque of CrownedByAsh in Locust Grove

Today we’d like to introduce you to Ashley Montaque.

Ashley, please share your story with us. How did you get to where you are today?
About two years ago, I started my first YouTube channel by the name of “TOLDBYASHLEY”. Unaware of the direction I wanted to take my channel at the time, I began posting a vast amount of videos over makeup, hair, college advice, and much more. It wasn’t until the beginning of 2018 that I became more serious about making wigs and styling hair than anything else. As a content creator, I decided to solely focus on hair—both on my channel and Instagram—for the next few months. Thankfully, my flexible college schedule sophomore year allowed me ample time to really experiment with various hair vendors and hairstyles I attempted on myself. In October of 2018, I was recognized by a classmate for a wig of mine I was wearing that day. After a long conversation and many compliments, she asked if I could construct a wig for her as well. I was thrilled to expand my craft beyond myself, and I told her yes. Since then, I’ve had nothing but referral after referral, and in just a couple months, the business was booming! After coming up with a name for my wig business, “CrownedByAsh”, I created a separate Instagram page to focus more on my craft. In less than a year’s time, I have developed my skill beyond wigs, and now offer several other services!

Has it been a smooth road?
Absolutely not. Being an entrepreneur at the age of 20 has its perks, but there are still obstacles nonetheless. CrownedByAsh is not only my business but also my job. The difference between it and other entry-level jobs is that money is not always guaranteed. I’m constantly on the search for new ways to market myself to a wider audience, reach new clients, and book more appointments. Another thing I wrestle with is having my kindness taken for granted within this endeavor. At times, some clients or potential customers may take me for face value, rather than the business person I really am. Nonetheless, I stay persistent, I am firm when I need to be, and I never give up on my craft.

So let’s switch gears a bit and go into the CrownedByAsh story. Tell us more about the business.
CrownedByAsh is a business I began in late 2018, specializing in custom wigs. I currently offer u-part wigs, closure wigs, and frontal wigs, with a list of many other services in relation to hair. I do sew-ins, frontal installs, ponytails, and much more! I even provide shipping to those who don’t reside in my specified location. What sets me apart from others, without a doubt, are my prices. I typically cater to college students with a budget, simply because I am one myself. I offer quality services, without causing anyone to break the bank. The number one thing I am most proud of as a company is my growth and consistency. I work day in and day out on my skill and putting out the best possible content for clients and customers to see. Because of this, my hair page (@crownedxash) has grown tremendously in such a short amount of time, and I am forever grateful.

How do you think the industry will change over the next decade?
In the next few years to come, I see CrownedByAsh going worldwide! I already have a few ladies out of state wearing my wig units, but it would be a blessing for me to see others outside of the country experiencing my brand as well. Determination is the key to my success for these next few years. Knowing what I want, may not mean I know how to get there, or even how long it may take, but if I can glimpse the slightest bit of victory, I know it is my duty to get there. As cliché as we all know this to be, I am a firm believer that everything truly happens for a reason. Being placed in this accredited position at this time of my life is everything I’ve ever dreamed of and I will continue to stay determined in order to reach my future success.


  • U-Part Wig – $65
  • Closure Wig – $85
  • Frontal Wig – $90
  • Frontal Wig Install – $55
  • Glueless Frontal Wig Install – $35
  • Closure Wig Application – $5
  • Frontal Ponytails – $45
  • Closure Sew-in – $55
  • Frontal Sew-in – $65

Contact Info:

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