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Meet Ashley Reese of Reese Fitness in Decatur and Buckhead

Today we’d like to introduce you to Ashley Reese.

Thanks for sharing your story with us Ashley. So, let’s start at the beginning and we can move on from there.
Five years ago I started my freshman year at Howard University with my mindset on graduating in four years and going on to Physical Therapy school. But in just two years my path quickly changed. After my first year of college I put on roughly 30 pounds and in my own fitness journey, I learned I had a love for health and wellness. I went on to graduate from Howard University but instead of moving on to pursuing a doctorate degree I decided to jump headfirst into my dreams of pursuing fitness full time.

I started out as just a receptionist at a local gym, and was fortunate enough to be given the shot to coach at another gym and took it right away! I had no certification and spent the entire summer working for no pay and honing my skills. Fast forward to today and I’m proud to say I’m a NASM certified personal trainer and ACE group fitness instructor. My typical day consists of motivating my group fitness classes through tough workouts, keeping my online clients accountable for their daily workouts and educating individuals on how to live a balanced life that supports mental and physical health.

Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
It has been FAR from a smooth road, lol. My life is notorious for having many obstacles and struggles at the end of the year. Last year around this time I lost three of my personal training clients; this was where the bulk of my income was coming from and I was terrified of how I was going to make my rent that month. I then made things worse by spilling milk on my laptop, an additional expense I was not ready to make. But fortunately, my insurance covered the laptop, I pulled money out my savings to make rent and got the kick in the butt I needed to make sure I marketed myself more and would never run that tight financially again.

Fast forward to this year, around the same time, I had been in ATL for only six months and was staying with my cousin through my transition. I was finally ready financially to move out and the same day I got the approval letter for my apartment I found out I was being laid off due to budget cuts. I was working more than one job but that job was a significant portion of my income and fear set in IMMEDIATELY. Again I had to scramble to figure out how to make the money and I asked my other two jobs for additional hours just to get by. The moral of the story is, be ready for anything ! Especially as an entrepreneur and a contract employee anything can happen and you have to remove the fear and be ready to act and figure out how you’re going to make it.

Reese Fitness – what should we know? What do you guys do best? What sets you apart from the competition?
My business is called Reese Fitness and through empowerment, education, and accountability I help clients live, feel and move better. I provide in-person and online personal training services, as well as nutritional coaching for individuals of all fitness levels. The biggest thing that sets me apart from others in my field is my three focal points: empowerment, education, accountability. To start your fitness journey you have to be empowered and feel you are capable of making a lifestyle change, but that motivation won’t last forever.

To stay on track you’ll need to have the education and knowledge to know why these behavior changes will significantly improve your life and you’ll need someone to keep you accountable every step of the way. I don’t only focus on what my clients do with me in person, but I believe in communication and relationship building with them to give them tips and that extra boost so they can be their best at all times.

Do you look back particularly fondly on any memories from childhood?
My favorite memory as a child would be my annual birthday parties. I was born in August so when I was little my parents always use to throw big BBQs and invite all my friends and family over to celebrate my birthday. I looked forward to it every year because I didn’t see my family much and it was always nice being around so much love and having fun with everyone.

Contact Info:

Image Credit:
Hannah Strickland – IG: @heartbrkhannah

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