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Meet Gustavo Arce of Better Tomorrow Solar in Decatur

Today we’d like to introduce you to Gustavo Arce.

Gustavo, let’s start with your story. We’d love to hear how you got started and how the journey has been so far.
Growing up in a Mexican household, my summers started with early morning wake-up calls and a day of working with my father at various construction sites. 60 hour work weeks were normalized to me early on as was the mindset necessary to perform my best in demanding circumstances.

At these construction sites, I saw large amounts of accumulated trash. As I learned more about environmental issues, I knew that in college, I needed to focus on learning how to mitigate and solve environmental problems. I focused on studying social entrepreneurship and expanding my network in the clean energy industry. I was fortunate enough to have an in-depth, 2-year internship with a solar company that consulted cities and local communities on attaining solar in bulk.

I got to see the ins and outs of community partnerships, leveraging grassroots movements with technology, and most importantly, what customers loved and didn’t love about their solar experience. After college, Better Tomorrow Solar recruited me to join their new company with a vision to help bring solar to all communities.

Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
Getting to my current position was a marathon. After that, The real work began. You have to generate massive revenue to build a company that will one day be the staple solar company of Atlanta. I responded to the challenge by working 60+ hours a week and in my free time learning new skills and getting more information. Listening to podcasts, reading books, asking mentors how to improve the business, are all actions I took and continue to take to grow the company and rise through the ranks.

We at Better Tomorrow are conscious of the decisions we make to shape our organization into a company our team loves. Developing a start-up culture is new, to say the least, and holds challenges as growth is of importance, as is how we treat each other. Making sure our team members are valued and given responsibilities is one of the most important aspects of our culture.

Working at a new company is always interesting to me. Some of our competition has been around a decade or longer, but I find it interesting when we see that once we do a new innovative campaign or a new solar educational strategy, they follow suit with similar market initiatives.

Better Tomorrow Solar – what should we know? What do you guys do best? What sets you apart from the competition?
Our company is the only woman and minority-owned solar company in Atlanta and the metro area. We have an incredibly diverse team of decision-makers and ultimately what attracted me most to starting this venture was the owners’ mission to bring solar to all communities. In particular, those who had a hard time accessing solar due to financial barriers.

We see inefficiencies in other solar businesses and we implement systems that help us bring down the price by 15% right off the start while delivering higher quality service. We built a better, faster and more affordable solution for the community of Atlanta. Many clients tell me that our way of doing business is many times better than other competitors because of our focus on education and transparency.

What moment in your career do you look back most fondly on?
Showing my parents some of the podcasts I have been featured on and letting them know how my work is helping the Latinx community. I always wanted to give back to my family and community and now I have a way to do both with my career.


  • $12,000 is usually an entry-level solar panel system
  • $8,000-$12,000 for battery storage
  • $22,000 for a large solar system system

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Image Credit:

@thatguymateo Matt Simmonds

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