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Meet Bianca Paggi of Branding with B in Buckhead

Today we’d like to introduce you to Bianca Paggi.

Bianca, before we jump into specific questions about the business, why don’t you give us some details about you and your story.
So I knew I always wanted to have my own business at some point, what exactly I wasn’t sure, but I knew it had to be something where I was able to be creative but also build relationships with people which is what I loved in my corporate career. I think what lead me into the direction of wanting to do branding was when I studied abroad in college in Barcelona. One of the classes I took was a Branding class where we literally had to create a product from scratch, determine the name, look, design, everything! And I think that’s where I truly fell in love with it. So when it came to the actual point of me starting my business, it was a blessing in disguise in the sense that, before starting my business I had been working in the fashion industry for seven years and I was the Account Executive for a European women’s clothing brand and they had pulled out of their contract early from the showroom I was previously working at and unfortunately there were no longer any brands to rep so I was told not to come back on Monday. Even tho this was really tough to take in at the time, it was a blessing in disguise, but this is when I told myself “well now is the perfect time to start my business that I’ve always wanted to and I have nothing to lose.” So June of 2018, I officially started my Bilingual Branding Agency, Branding with B, where I work with both English and Spanish speaking clients. It was important for me to create something where I could work with people in both cultures as I am Hispanic and fluent in Spanish.

We’re always bombarded by how great it is to pursue your passion, etc – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
It has definitely not been a smooth road, as any entrepreneur knows, this career path is most definitely not a straight line to success. One of the main struggles I found as I ventured out on my own, was being able to find someone to truly mentor me and guide me on the path I should be going to be truly successful in my business. This was a big hurdle for me because I felt like I was treading water for so long and not actually getting anywhere in my efforts until I decided to invest in a business coach, which in hand solved that problem but also solved the struggle of feeling lonely on this entrepreneurial journey. As any entrepreneur knows, this path can definitely be lonely as you don’t go to a so called “office” or have “co-workers” and your friends don’t necessarily understand 100% the emotions that come along with running your own business, so being able to connect with others who knew exactly what I was feeling and could understand was such a blessing. Not feeling like I was completely alone in the journey was huge.

So, as you know, we’re impressed with Branding with B – tell our readers more, for example what you’re most proud of as a company and what sets you apart from others.
Branding with B is a Bilingual Branding Agency where I do done for you branding services as well as serve as a Brand coach to clients, in a 1:1 setting or through my Group Coaching course, as well as monthly brand consulting. I help small business owners and entrepreneurs learn how to create, package, and promote their products through branding and social strategy. I feel like there are three main things that set me apart from others. The first being that, based on my business background, I combine the creative aspect of branding with the business strategy side to ensure that the brand you are wanting to put out is actually going to work and communicate the right way to your ideal clients. This ties into the second aspect, where I make sure to focus on the psychological and emotional aspect of creating a brand and making sure not to just jump to the creative because if you do not determine the psychological and emotional aspects, you are leaving so much money on the table and not building a solid brand foundation that will actually speak to your audience the right way. Then that last aspect I would say that sets me apart is that I am bilingual in Spanish and English and work with clients in those demographics.

As for what I’m most proud of is that I’ve been able to still keep going even though all of the hurdles I’ve encountered over the almost two years. It can be very easy to want to throw in the towel and go back to corporate, but it’s the concept essentially of what one of the things the bee in my logo represents, is that the bee based on how it’s body is proportioned/designed, technically it should not be able to fly; but it makes the impossible possible, and that’s what I’m the most proud of, is making it possible even when I felt like it wasn’t going to work.

So, what’s next? Any big plans?
No big changes as of now, besides continuing to scale my business, work on getting more speaking engagements where I can serve more people, and just be able to work from anywhere, all while creating a buzz!

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