Today we’d like to introduce you to Bill Johnson and Ron Bolden.
Bill and Ron, please share your story with us. How did you get to where you are today?
We began our journey following separate paths that joined in 2015 when we became neighbors. We immediately connected and as our friendship matured during constant conversations on my front porch, we decided to go into business together.
In May of 2018, the opportunity presented itself and in August 2018, Paradise Smoothie Juice Bar was born. As with any creation, there is a mission and ours is “To Enhance the Health of our community One Sip At A Time.”
Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
Smooth road… No. However, that is the beauty of entrepreneurship that you learn to “adapt and overcome,” quoting Ron the Marine Veteran. We don’t believe in what some may term failure we replace this term with opportunity. Inserting the word opportunity everywhere that you can, drives a much different outcome. Our 1st location, The Village at Mableton shopping plaza, we replaced an existing smoothie bar that had challenges, yet we tapped into the innovative part of our minds and created the opportunity that is Paradise Smoothie Juice Bar today. The challenges were definitely helpful in that they strengthened our processes and procedures, allowing us to expand to our 2nd location in less than a year’s time, located in Atlanta at the Greenbriar Mall (Food Court).
The challenges stimulated opportunities for us to differentiate our brand from the previous tenant, creating a culture of product consistency and service that rivals our competitors. One of our most challenging struggles was managing perishable inventory to constantly adapt to the eves and flows consistent with all foodservice businesses yet again we found away in this opportunity as well. These mindsets and approaches are just a few of the concepts that’s also been a benefit for us sustaining our business during these Covid-19 Quarantine times.
Please tell us about Paradise Smoothie Juice Bar.
We are a health and wellness smoothie juice bar. Specializing in delicious and nutritious blended smoothies, juices, shakes, and wellness shots. Our drinks are complete meals or meal replacements, in that they offer 3 primary elements hydration, fiber, and replenishment of minerals/vitamins. Paradise Smoothie Juice Bar is a plant-based option that is delicious and easily consumable for those that are looking for a way to improve their health complex.
At Paradise Smoothie Juice Bar, we use whole fruits, vegetables, herbs, spices, juices, and supplements to satisfy all taste and as an added benefit replenish the body with much-needed vitamins and minerals.
We are most known for the unique wellness shots that we offer as well that are specifically designed to balance and improve the immune system, level blood-sugars, balance cholesterol, improve oxygen absorption, detox, as well as a host of other health benefits. The most notable wellness shot(s) are Mucus Buster (seamoss based), Vividration (black seed oil, beets, tumeric, garlic, based), Paradise (moringa “The Tree of Life” based), and KoolBlast (mint and pomegranate based). These are just some of the unique ingredients we use to provide a significant boost to your overall energy, health, and wellness. We are proud of the consistency and vitality of our products and services that we offer and our customers are aware that they are truly appreciated.
If you had to go back in time and start over, would you have done anything differently?
This is a great question. You are constantly learning as a business owner, so it is hard to say that you could start differently because the key is to start period. We don’t believe that changing the past is beneficial because it is the past that seeded your current situation and success and the great potential of our future. But to answer the question, here are a few thoughts: We could have been more diligent with identifying and analyzing key performance indicators specific to the smoothie business to drive a more robust ROI would have been one change but time, patience, and being open to change is a great equalizer.
- Website: www.paradisesmoothiejuicebar.com
- Phone: (770) 288-0444
- Email: email@example.com
- Instagram: @paradisesmoothiejuice
- Facebook: @paradisesmoothiejuicebar
- Yelp: paradisesmoothiejuicebar
- Other: YouTube: Paradise Smoothie Juice Bar