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Meet Caleb Brown of FiNaO Enterprises in Fayetteville

Today we’d like to introduce you to Caleb Brown.

Thanks for sharing your story with us Caleb. So, let’s start at the beginning and we can move on from there.
I attended Mercer University to become a physical therapist. I had always been artistically inclined—some of my earliest memories include drawing anime characters. Despite my innate talent, I never considered a full-time art career. Nevertheless, I minored in art at Mercer. One of the required classes was an intro painting course that I hated! It was not until the end of the semester that I was able to create a decent piece. At that point, my view of painting shifted completely. During my senior year, I began pondering the notion of changing my career path. After several physical therapy internships, I realized that physical therapy did not speak to my soul, so I conducted research and made a plan for how I could make a career as a painter.

Still, I was having trouble pulling the trigger due to financial concerns. What I did next change my life forever. I withdrew from a science class that was mandatory for continuing my studies in physical therapy. There was no turning back—I was going to be an artist. Not even a month later, I completed my first celebrity commission for Offset of the Migos. That momentum fueled the last three years of business—I’ve worked with Grammy Award winners, Super Bowl MVPs, bestselling authors, entertainers, and several professional and college athletes. There have been plenty of obstacles; however, the journey has been rewarding.

Has it been a smooth road?
Man! The road has been challenging. Although I have fared well financially, the struggle of entrepreneurship can be daunting, because you can never guarantee what your income will be in a given week, month, or year. Additionally, not having a formal art or business education is challenging sometimes. Making art is natural for me, but when I began, business planning and marketing were foreign ideas, and it took hours of study to gain sufficient understanding. As with any noteworthy undertaking, the biggest challenges are always psychological. Remaining motivated and optimistic are always challenges, but I stay focused on my goals and purpose and I carry on.

So let’s switch gears a bit and go into the FiNaO Enterprises story. Tell us more about the business.
My business is called FiNaO Enterprises. “FiNaO” stands for “failure is not an option.” I specialize in portrait painting and I work with celebrities and non-celebrities. My artwork is unique in that I integrate abstract principles with sophisticated realism. My business is also unique in its message. For me, the artwork provides a platform from which I can cultivate hope in others and inspire them to live a life fit for a museum. Speaking is another major aspect of my business.

How do you think the industry will change over the next decade?
In art business, the gallery system has reigned supreme for years. This system operates very similar to how record companies use musicians. Sometimes, the artist is exploited; therefore, the field is beginning to witness an increasing number of independent artists who sell artwork directly to collectors. This is how I operate my art business. Fortunately, the growth of social media has made this approach increasingly advantageous. Doing business this way allows artists to assert control of their business and reap the full financial benefits of their work.

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