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Meet Catherine Gitonga of Off The KatWalk in Kennesaw

Today we’d like to introduce you to Catherine Gitonga.

Catherine, let’s start with your story. We’d love to hear how you got started and how the journey has been so far.
Off The KatWalk began as an outlet for a very stressful, busy time in my life. It was a way for me to challenge and push myself in a different way than I was experiencing at the time. In just months, my blog grew from my own personal escape to something that was being noticed by others; even people I didn’t know. Fast forward years later, my team and I found ourselves sitting at some of the greatest shows during New York Fashion Week and London Fashion Week. I did not expect my blog to present as many opportunities that it has, but I am forever grateful I decided to start this journey.

Has it been a smooth road?
I would be lying if I said that it has been smooth sailing from the very beginning. When you are starting something like a blog and you don’t really know what you are doing, you have to basically teach yourself everything. A few of my greatest challenges included getting creative with my posts each week to keep my blog fresh and relevant, understanding how to get the perfect picture (camera settings, lighting, etc) and allowing myself to be comfortable with what I was posting and not comparing myself and content to other bloggers.

So let’s switch gears a bit and go into the Off The KatWalk story. Tell us more about the business.
What my team and I have worked hard to do is create an environment where everyone is welcomed without restrictions. We are always sure to offer alternatives/options in each post to cater to the wide range of women and personalities that visit the page. I would say what sets Off The KatWalk (OTKW) apart from other blogs is that you hardly see a common pattern in the content that is posted. Primarily known as a fashion/personal style blog, OTKW is known for intertwining every day fashion with current trends, curating outfits that can be found on either extremes of the spectrum.

How do you think the industry will change over the next decade?
I can honestly say in about 5-10 years, blogging will be among the top occupations. Just looking back to when I first began blogging 4 years ago, there has been an overwhelming amount of woman who have found their voices and have really done an incredible job creating fun and fresh content for their readers.

Do I foresee any big changes? Yes! We are living in such a social media driven era that I can honestly say that, I think the industry will shift from bloggers actually typing a blog post in a more literary form, to just a single picture post on Instagram with tags for their readers.

Contact Info:

Image Credit:

Hannah Lozano, Tony Karanja, Ian Kabethi

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