Today we’d like to introduce you to Chloe Cleaves.
Chloe, let’s start with your story. We’d love to hear how you got started and how the journey has been so far.
I have always been a visual creative however, I never had any idea that it would lead me here. I went from wanting to focus on fashion design, to marketing, to image consulting, and couple other things that now when I think about it, makes complete sense. The common denominator though, was always visuals. My mom raised me taking photos and to this day, she brings a disposable camera to every single event to capture the moment.
Originally my goal was to be a fashion designer but I quickly discovered that that was not for me. Somehow, even though my intent was to major in fashion design, I ended up with a BBA in Marketing and Info Systems minor so naturally, I took to corporate America putting that to use. While working, I made styling my side hustle and further used my degree to try to assist marketing with small businesses. Before everyone was an influencer, I was just a blogger reaching out to boutiques, I found on this VERY new platform called Instagram. I requested for them to send me clothes and I would pay for the shoots and send the photos back. I did not charge them. It was simply something I loved doing on weekends.
Long story short, even though I loved being able to help and take pics for fun. It really bothered me seeing some of the sites that my images were on. They didn’t look professional and I was not a fan of the representation. So I ended up starting out offering pics and web design, which slowly developed to where I am today!
Has it been a smooth road?
It definitely has NOT been smooth. I think that most of my struggles were personal and/or from within because until recently, I had no idea still of what I wanted to do or really even what to call it. I knew what I was good at and what I liked to do but branding was not a widespread term until recent years. So the biggest struggle was really figuring out me completely and how to package it.
Other things would probably be truly knowing self-discipline. It was one thing to have a place of employment and kind of skate through but taking responsibility for when certain goals weren’t met or new business coming in is a different type of understanding.
We’d love to hear more about your business.
I have honestly self-titled myself as a visual brand director because that is my specialty in its entirety, visuals. I do still offer graphic design however, I rarely use the term because I think it’s so limiting, also the two are not synonymous. However, visuals is more all-encompassing for me. I am most known for my style of content creation, visual brand education for small businesses. I also founded The Branding Brunch®, a premier intimate educational experience for business owners to further expand their brand knowledge in a social setting.
I am most proud of finally being able to have a team. A team where each of them knows and truly loves what they do and also takes direction well. They trust my vision and that is what makes us different. We produce a 100% custom brand to you and/or your business.
Is our city a good place to do what you do?
Atlanta is a great city for anything that requires hustle and consistency. There are a lot of people that do a lot of things here and although some may not like competition, I believe it helps with growth. I also think it helps to truly ensure that you grasp why/how you stand out from other similar pros in your industry and define where you not only differ but have a competitive edge.
- Website: thechloebranding.com
- Email: email@example.com
- Instagram: @thechloebrand/@thechloebrandingco
First image (me with coffee mug and computer), table of people image, business cards on wooden table image all by @MarricaEvans. Photo of cell phone w/ IG profile, and talking to client standing by @LajoyPhotographyLLC. Photo holding reflector by @Lloyd_Mack.