Today we’d like to introduce you to Christa Huffstickler.
Christa, can you briefly walk us through your story – how you started and how you got to where you are today.
As a military brat, I spent my entire childhood traveling from city to city and country to country, never really planting roots anywhere for longer than a few years at a time. When I ended up in Georgia, and subsequently college at the University of Georgia, I knew there was something special about living here.
After graduating I moved to Intown Atlanta, and realized that I’d found my forever home where I wanted to forge my career path and start a family.
Working in college for Lane Company first introduced me to the real estate field through property management and leasing. I loved it! With my parents as cosigners, I bought my first house in college and quickly discovered how passionate I was about real estate.
After graduating from UGA, I was offered a job with a new home sales company and moved into the on-site world of selling new construction. I was fortunate to work with many amazing builders, developers and on some of the city’s hottest new residential projects, beginning to build a wealth of knowledge on this bustling market.
Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
Like most real estate professionals, living through the market uptick and then riding it down through the recession was jarring at times. However, the real estate downturn was the best thing that happened in my career as it propelled me to spend my time learning and honing my skills, ultimately understanding more about the new development process, the capital markets world and to push myself to learn and reinvent how I was marketing real estate. Whereas I previously had only lived in the on-site sales world, I shifted my focus to general brokerage and learned all about what it takes to be a success in that side of the business as well.
I came out of it all with a fundamental understanding of these two completely different, but intertwined, types of real estate and have been able to take best practices of both and apply them to the other. I found that the new home sales and marketing model can be tweaked to apply to the general brokerage model and that the general brokerage model can be tweaked to utilize some of the same resources and technologies to market one-off properties, just like we do with 200 unit subdivisions or condo towers.
Please tell us about Engel & Völkers Atlanta.
For over 15 years, I have specialized in new construction residential real estate. We specialize in developer services, having worked on many of the city’s premier projects and shared our expertise on new project launches, revival of existing marketing campaigns, exit strategy solutions and onsite sales execution.
Partnering with my clients to successfully position their projects based on real-time market analysis, we execute vital business development plans on diverse residential real estate including condominiums, townhomes, single family, and mixed use projects.
What sets us apart from other real estate companies is that analyze each project individually and approach each through its own strategic initiative, catered to the most effective execution. Our results-focused strategies take a multi-faceted campaign which we execute then track the results of our campaigns.
Everything we do is systematic, and our results are calculated. This typed of execution provides a greater return on investment capital for our clients, it brings more qualified consumers to our projects and it translates to a higher conversion ratio of buyers.
We are proud to have the industry’s best real estate professionals affiliated with our firm which complements our proven process.
So, what’s next? Any big plans?
2017 has been a big year for me, as I opened Engel & Völkers Atlanta, my own shop. Our company is expanding more heavily into the general brokerage world, where we are taking the high-level sales and marketing model and applying it to the general brokerage transaction. This enables us to provide million-dollar marketing to all of our clients, big business and individual homeowners alike.
I’m thrilled to continue to expand my firm and share our modern, analytical approach to real estate as the Atlanta population continues to grow and our skyline continues to change with new projects coming on the horizon.