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Meet Daniel Sattelmeyer, Ann Mohammadione, Tabitha Mason-Elliott, and Brian Tolleson of BARK BARK in Midtown

Today we’d like to introduce you to Daniel Sattelmeyer, Ann Mohammadione, Tabitha Mason-Elliott, and Brian Tolleson.

Daniel, Ann, Tabitha, and Brian, can you briefly walk us through your story – how you started and how you got to where you are today.
BARK BARK started in 2005. We’ve been making great stuff for really big brands ever since, and we’ve gotten pretty good at it. We don’t sell media or distribution. We deliver content that achieves our clients’ goals within their own media plans. We’re grateful that we get to do what we do. We care a lot about our work and our clients. Each one of us came from different areas of the industry – network, agency, production, post, creative, project management – and different areas of the country. Now, we’re in ATL, NYC, and LA. We’ve gone from 2 people to 30 people. We’re now partnered with the biggest television producers in the world. We’ve worked with every content platform, every length (:05 snapchat to full length shows and movies), big celebrities, everyday people, and everything in between. We’re excited about the future. We think it involves creating the RIGHT content, not just MORE content, using data, experience, and little bit of common sense. We don’t think it involves Dip ‘N Dots.

Has it been a smooth road?
We wouldn’t be in this industry if it were easy. We’ve contended with the same things our entire industry has faced – the changing media landscape, the fragmentation of content (and budgets) across multiple platforms, the recession (which didn’t hit our industry until 2010-2011, and we still feel the effects). But we’ve survived and thrived through all of it with one simple approach. Know what you are and what you aren’t, do that job well, and surround yourself with good people. Don’t be afraid to innovate what you already do. Adjust what you do around what’s available, always stay a step ahead, experiment, take risks, use new technology, and also drive thought-leadership, attend events, and give back to the industry and your community.

We’d love to hear more about your business.
We specialize in creating branded entertainment content with a marketing objective. As a company, we are known for pioneering this niche of the commercial market. Being one of the largest commercial producers in Atlanta, our clients love that we can still shoot in any city – New York, Los Angeles, or Pawhuska, OK – just as fluidly as we can in Atlanta. As a company, we are most proud of our relationships, our pro-social work, and our desire to never stop pushing. Whether it’s our tight knit team, our multi-year history of repeat clients or the amazing crews we hire for our projects, we strive to maintain relationships with good people. Along the way, we have worked with those same people on big budget, award-winning campaigns and totally pro-bono projects for The High Museum, The Center for Civil and Human Rights and many LGBTQ efforts.

Is our city a good place to do what you do?
If you’re new to the film or TV business, this is the place to start. Opportunity abounds on the network side, the freelance side, and the agency side. The cost of living is reasonable, we’re home to the world’s busiest airport, we’ve got every single terrain and environment possible for shooting (beach, mountain, rural, urban), and most importantly, the GA tax incentive gives studios way more bang for their buck. It is actually now the number one location in the world for feature films. We’ve been headquartered in Atlanta for 10 years, and we’ve watched the industry grow exponentially faster than anywhere else.

While it’s blossoming quickly, Atlanta is still doing it right. You can really test out the waters and figure out what part of the industry you want to move into. Between The Walking Dead, Stranger Things, The Vampire Diaries, Marvel movies, Hunger Games franchise, Pinewood Studios, and 100s of commercial productions, Atlanta is now the place to be in the industry.

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