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Meet Debby Stone of Novateur Partners

Today we’d like to introduce you to Debby Stone.

So, before we jump into specific questions about the business, why don’t you give us some details about you and your story.
I founded Novateur Partners in 2002 as a solo venture. I am an executive coach and had just begun my transition from practicing law into this new field. I had run my own law practice for a number of years so I was not new to the entrepreneurial lifestyle but was new to coaching as a profession. I had completed my training and was excited to begin working with clients. Although I am trained as a whole life coach, my clients have always come to me (and to the company) to work on something career-related, whether that is career transition, leadership or management skills, executive presence, communication skills or self-promotion.

At first, I worked one-on-one with clients mostly here in the Atlanta metro area but as the years passed, I began coaching people outside of Atlanta and growing the company’s reach. Over the last 15 years, the company has grown to a team of a half dozen coaches.

Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
One challenge I faced when I began coaching was that the profession was still relatively new and not that well-known. When I told people I was a coach, I was often asked “What sport?” We have had to educate people about the profession of coaching and be sure they are clear about our value proposition before we can market our services.

Another barrier we have faced, is that coaching is an intangible that is hard to explain and its results are often hard to measure. We have developed ways to talk about what we do, to provide quick demos of coaching conversations and to provide metrics on the movement people experience as a result of coaching to combat this obstacle.

Novateur Partners – what should we know? What do you guys do best? What sets you apart from the competition?
We are an executive coaching and leadership development organization for lawyers, entrepreneurs and corporate leaders. Our work has become concentrated in a few key areas – coaching in corporations for emerging/new leaders and established leaders up to the C-suite, coaching in law firms and corporate legal departments, coaching for individuals in career transition and coaching for people in entrepreneurial roles. What sets the company apart is its mission to help our clients develop and implement practical strategies to become more successful both professionally and personally.

I always enjoy variety and I am one of the few people on this planet that loves public speaking so, in addition to offering one-on-one coaching, we facilitate workshops and corporate training sessions. I am also a keynote speaker and have written a book called “The Art of Self-Promotion: Tell Your Story, Transform Your Career” which focuses on the skills professionals need to build their brands by telling their stories.

Whether we are coaching, facilitating or speaking, we always combine our coaching skills, extensive business experience, and entrepreneurial creativity to help our clients and audiences attain their goals more quickly and easily.

What is “success” or “successful” for you?
I define success based on my individual values – those things that define me at the core, that I hold most dear and that I suffer most from compromising. For me that means I need to engage in work that is creative in a respectful environment where I can protect my well-being. I also value integrity and fun so those elements are present in any successful engagement we undertake.

My work is successful when clients or audiences come away with a new mindset or perspective, feel more engaged in the life they are living and the work they are doing and have had fun during the process.

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