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Meet Delphyne Lomax Taylor of V & L Research and Consulting in Lithonia and Stone Mountain Area

Today we’d like to introduce you to Delphyne Lomax Taylor.

So, before we jump into specific questions about the business, why don’t you give us some details about you and your story.
We actually started November, 1989 in a spare bedroom of my business partner, Dydra Virgil home. From there, we moved into a 600-sq. foot office building off of Memorial Drive. Then to a 3500-sq ft. building on Village Square Drive to a 5000+ sq. ft. office building near North Lake Mall. We began moderating across the country and decided for economic reasons to have home offices and have been in our homes 10+ years.

Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
Absolutely not. We pride ourselves in being debt free and that comes with challenges. To make money, you have to spend money, to spend money you have to have money. At times, cash flow has been challenging.

V & L Research and Consulting, Inc. – what should we know? What do you guys do best? What sets you apart from the competition?
Founded in 1991 by Dydra Virgil and Delphyne Lomax, V & L Research and Consulting is a Top 50 Market Research Firm Certified by the GreenBook Certification Program of the New York American Marketing Association. The firm is a privately held Georgia based S-Corporation and has several certifications (minority certified through the Georgia Minority Supplier Development Council (GMSDC); women-owed certified through the Women’s Business Enterprise National Council (WBENC); LSBE; and SBE).

After completing graduate school with an MBA and a specialty in market research, Dydra Virgil began her career at a full service marketing research firm, Paul Warner and Associates and later for a major Atlanta Hospital System. Delphyne has been in the research industry for nearly thirty-five years, starting her career at Rubbermaid, Inc. in Wooster, Ohio. After moving to Atlanta and working in research for a few small firms and then a hospital where she met Dydra Virgil, after three years the partners decided to form V & L Research and Consulting, Inc.

For over 25 years, V & L has provided hundreds of clients with insights and information to develop, improve or monitor their products and services through focus groups and surveys, secondary research and many other cutting edge research methodologies (i.e. Ideation sessions; QualBoards Bulletin Board Technology; Consumer Connect; and Brain-Storming and Scenario Building). We’ve helped our clients develop new products, market their existing product lines, increase their sales and/or improve their customer satisfaction. We specialize in analyzing consumer markets for a diverse set of industries and the principals have more than 50 years combined experience conducting research in general market and specialty markets throughout the nation.

V&L has conducted hundreds of market research studies to gather insights, generate ideas and assess consumers’ perceptions through focus groups, community meetings, surveys and/or secondary research. Many of these studies have been conducted for government clients to provide insights for branding and/or marketing communications including development of brands, taglines and brand implementation strategies.

What sets us apart? Whether we have a $5,000 project or a $100,000 project, we give 100%. We’ve been helping clients with “The Right Information for Smart Decisions” for over 25 years.

What moment in your career do you look back most fondly on?
In these economic times for a Small Business to survive for 25+ years, this makes me proud. We’ve had some challenging times. When I was diagnosed with Triple Negative Breast Cancer October of 2010 – it took a couple of years of treatments. My business partner held it down. I did as much as I could, but chemo, radiation and multiple surgeries ain’t no joke.

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