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Meet Devon Burrowes

Today we’d like to introduce you to Devon Burrowes.

Hi Devon, can you start by introducing yourself? We’d love to learn more about how you got to where you are today?
I am originally from New York and grew up in Atlanta. I started my F*CK YA FASHION brand in 2013 when I moved back to Atlanta from Brooklyn. The bold name came from the desire to stand out. I’ve always been someone that used fashion and music to express myself. I feel like fashion is one of those things that express freedom and give you the power to be fearless and embrace your individuality. During 2013 I had just started at Georgia State University in Atlanta. When I first got to Atlanta I had a hard time landing a full-time job so I decided to try my hand at being an entrepreneur. Ever since I was in middle school, I had always had this desire to have the latest clothing and sneakers, and I did. When I decided to sell clothing, I had absolutely no idea what I was doing or how to get started. The only thing I knew was I wanted to start something that had a powerful message behind it. It took me a few months of failed attempts but after I made my first hat I went back to the dorms and sold it immediately. Then I came back with two. After that, I made a bulk order and started going around Atlanta selling them out of the trunk of my car. Once I gained some attention, I had local rappers and even stores in Buckhead contacting me to put these hats in their boutiques. After I gained some momentum in Atlanta I started going back to Brooklyn and reaching out to my friends in New York. The trips to NY also turned into me going up there to find materials in the fashion district. Around 2017 I moved to Los Angeles where again I was on a mission to expand my brand throughout the west coast. While in Los Angeles I have now been able to share the same vendors as some of the biggest streetwear brands and influencers and also have had my brand on popular artists like young thug, future, dame dash, wiz khalifa, offset, trippie redd, and more.

Can you talk to us a bit about the challenges and lessons you’ve learned along the way. Looking back would you say it’s been easy or smooth in retrospect?
It’s been a very challenging but exciting road along the way. One of the most challenging parts of my journey is putting together the right team. Of course, quality control is always challenging but team building is its own beast. If you don’t have a reliable team your entire business can fall apart. To be specific, I learned it’s more productive to work with highly motivated people over someone that’s just talented alone. Just because someone is good at something doesn’t mean they want to do it. For example, they may know how to operate a computer but that doesn’t guarantee they will put forth an effort to make something look good or that whatever you’re making is done correctly. Also, consistency is everything because if you don’t have reliable vendors, you’ll never get to reach your full potential. Even though all of these things may be hard it’s really just a matter of choosing your business partners wisely.

Appreciate you sharing that. What else should we know about what you do?
I am most known for being the owner of the streetwear brand F*CK YA FASHION. I am most proud of being someone who is authentic. I created a brand out of being myself all the way through. Also, people have watched me organically turn an idea into a growing business. F*CK YA FASHION is the voice of fearless creatives.

We’d love to hear about how you think about risk taking?
Risk-taking in my opinion is one of the most important parts of the business. For me, risk-taking goes hand in hand with believing in yourself. When you take risks, you find out who you are and put yourself in a position to challenge your potential. One major risk I took was moving to Los Angeles in 2017. When I moved to Los Angeles I had no connections or jobs lined up. My main goal was to increase my brand’s awareness, find new vendors, connect with different people, and gain a new perspective towards life. I always knew I needed to take that leap because without me even being conscious of it at the time, I was extremely close-minded. Over the years that experience taught me what it means to be resilient and I ended up having some crazy experiences I would of never dreamed of. Hanging around tons of my childhood role models and even collabing with one on a business level (Dame Dash).

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