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Meet Dion Mills of Trackstar Communications in Powder Springs

Today we’d like to introduce you to Dion Mills.

Dion, please share your story with us. How did you get to where you are today?
When I was a couple years out of college, I was already on the dauntless journey into the sales world. At 25, I was working an entry sales position in downtown Atlanta at a digital banner company where the owners were from Brooklyn, NY. In the interview process, I thought I was the baddest, most confident young kid around that could sale anything.

The boss sat me down at his desk and looked me square in the eye and said ” so you think you can sell, huh kid”? I told him, “Yes sir, I can sell water to a whale”. He then picks up a pen and said “sell me this pen”. I grabbed the pen and immediately starting listing the functions and aspects of it. “This pen can do this and it can do that! And it comes in a great color, and it will never fail you! blah, blah blah”! He then grabbed the pen himself and said “What do you say now”? I said “about what”? ” he said “about me walking out the door because you didn’t sell me shit”!! He then said “you didn’t even ask me about my issues, my needs and my budget” “All you did was do a bunch of talking about you and your great product, but it’s not great if it can’t help me out”! And that was my first of many lessons in the sales business! Needless to say, he hired me and after some grueling training months, I started getting the hang of product knowledge, mixed with good customer service, sprinkled with a go getter mentality is what you need in this industry. After working two of the longest years of my life and finally about to settle down and marry my high school sweetheart, I took another sales position with a Communication company in Atlanta. Here, the product was not digital banners, it was two way radios…Yes, walkie talkies! I knew nothing about this industry and quite frankly, I thought the only people who use radios were Public Safety. I found myself at the interview process again and this time the boss said “So you have some sales experience, right? I said, “Yes sir, that’s right”. He then said, “Well if you are experienced in selling banners, go ahead and sell me one then” I said “Ok, first let me ask you a couple of questions. What are your issues” he told me and then I said “what are your needs” after that “I ended with “what is your budget” and then I proceeded on giving him some product knowledge and going for the close. He put down his notepad, took of his glasses and said “I think you’re a good fit for our company”. The whole process was second nature to me, I just needed to fill in the blanks with new product knowledge. After 10 years of working the entire city of Atlanta and the southeast. After closing big deals such as major league sports arenas to huge construction projects to National School districts.

To winning awards and being recognized as one of the Nation’s best in sales to me and my wife jet setting to all four corners of the world, staying in fancy hotels and exotic beaches, I was kind of empty inside. Maybe a little bit unfulfilled but I yearned for a sense of ownership in my life and with my work.

And with that feeling, drive, determination, product knowledge and go getter mentality I left in 2012 and started my own company, Trackstar Communications and never looked back!

We’re always bombarded by how great it is to pursue your passion, etc – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
Smooth is not in a business owner’s vocabulary. There are no straight roads to success. Just a bunch of pitfalls, quick sand, valleys and peaks. But if you can make it through those, there are definitely waterfalls along the way. For us personally, it was starting out as a small business in the land of giants.

It’s like throwing yourself into the ocean with a small boat and two paddles. We literally had to start from scratch. Which basically means, low very low budgets, a lot of long hours on the phone and knocking on doors. I think sometimes as a new, small business owner you ultimately think that you are coming to bust the door wide open and business will just start to pour in from all directions. And the reality of it is, that it’s usually quite the opposite. Your phones are not ringing off the hook and emails are not coming fast enough. So it’s a process that you have to respect and be patient with over time.

So let’s switch gears a bit and go into the Trackstar Communications story. Tell us more about the business.
Here at Trackstar Communications we do two things. First, we sell two way radios and accessories to businesses Nationwide. You cannot run a company efficiently without communication. There was a time we spoke to a young film producer here in Atlanta.

They were putting on a bunch of plays throughout the city. We have a friend in common so we were all hanging out at a restaurant. The producer begins to say what his challenges and goals are with the plays as well as putting everything together during show time. I immediately threw my 2 cents in for free and told him, that in order for his production to be a success he was going to need two way communication amongst his staff to make sure everybody was on point and on the same page in real time. He had the same look that I had when I first came to the two way radio business, like Scooby Do!

We ended up doing a demo with him at one of their practice runs and he was immediately sold. We outfitted his entire staff with radios and earpieces and when the first show took off, he called me and said, “I honestly do not know how we would have survived without two way communications”. It was one of our first sales and they are still a customer of ours today. The next thing we do is rent two way radios and accessories for major events Nationwide.

Everything from music festivals, sporting events, trade shows, film & production…etc. One thing we are most proud of is our loyal client base that have stuck with us through thick & thin. I think what sets us apart from others is we are the only company in the city that has their own line of digital two way radios and accessories. Our Trackstar brand radios are second to none in quality, durability and reliability.

This is something that we can offer to our customers either for purchase or rental and because it is our brand we can offer the most competitive pricing around.

Has luck played a meaningful role in your life and business?
I’ve had both good and bad luck in my personal and business life. I think good luck is a combination of being in the right place at the right time and capturing the opportunity while it’s there. I think bad luck is being in the wrong place at the wrong time and the cards not being handed in your favor.

Whichever way it goes you have to move along and learn from those situations, good and bad. This is what makes people in business stronger and wiser. The experience is the best teacher. Without my falls, failures and bad luck I would not be able to stand through the storm, because the sun will always come back out.

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