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Meet Dr. Ebru Karpuzoglu of AveSeena in Midtown

Today we’d like to introduce you to Dr.Ebru Karpuzoglu.

Dr. Karpuzoglu, please share your story with us. How did you get to where you are today?
As a woman and a scientist, I’ve always been inspired by nature, science, skincare, and beauty. I have been behind the scenes of the beauty world for more than ten years, six of which were spent working directly with prominent cosmetic ingredient producers as a scientist and a consultant. I knew the beauty market at first hand, and was strongly driven to solve my own skin problems, so I put my research on hormone-disrupting chemicals on the immune system to work in the exploration of healthier, more natural skin care alternatives – that are actually backed up with real science.

We always hear toxic materials in the environment or food, but not always in skin care. In reality, these toxic materials–like heavy metals–can easily find their way into skin care as well eventually affecting us. I researched the beauty market, butcouldn’t find anything that was truly free from hormone-disrupting chemicals, 100% natural and nontoxic with scientific proof and that actually worked. I have taken up a quest to find a completely worry-free product that is 100% nontoxic, luxurious, natural with all the tests done and has the scientific credentials! The ones I could find, however, were not even close to satisfying the whole health and wellness that my skin and body deserved – so I set out to start my own.

When we started AveSeena, my goal was simple: to offer the ultimate wellness for the whole you. One that was truly natural, non-toxic and completely caressing the skin, your body and more for a healthier future. I have spent more than six years developing our skincare line, which is all about scientifically curated natural ingredients, quality control, and as pure, fresh and as effective it can be – concentrating on the skin’s needs, immune wellness and microbiome essentials as the source of healthier beauty. Today, AveSeena is the world’s first immunologist designed natural results-driven skin care made with precious botanicals carefully sourced from all over the world.

Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
Oh, of course with any cutting-edge concept, we had lots of ups and downs. Once we developed the final formula, everyone thought the hard work is done, but it was not even close. The hard work of setting the quality and making a real difference lies in the small details, and gets harder when you apply this uncompromising quality principle to all aspects of the work. Every step of this difficult road was full of challenges, including finding the best packaging to conserve the efficacy of the product, going the extra mile with testing, searching all around the world for sustainable freshest, purest and highest quality of whole plants and botanical ingredients…  Another challenge we had during formulation was to stay away from artificial fragrances with phthalates (known hormone disruptors). After months of research, we achieved what we wanted – integrating the divine smell of floral waters, botanical essences, Damask Roses, fresh cucumbers and other floral essences.

These high-quality ingredients and their holistic combination in the products are key to our formulation and success. This way of formulation is more expensive, harder and time-consuming, however, our specific Dermoimmuno formulation process delivers unparalleled nourishment, nutrition, and luxurious results that all of our customers truly deserve.

AveSeena – what should we know? What do you guys do best? What sets you apart from the competition?
We don’t make compromises. We understand and care about your health and your skin’s wellbeing. The skin has the extraordinary ability to heal itself, while skin’s immune system protects us from harmful and inflammatory aging elements to keep us happy and healthy. Our job and our most important distinction are to respect and protect the health of skin immune wellness and skin microbiome. This is the basis of AveSeena’s Dermoimmuno Wellness Approach.

My scientific research on immunology, and my work in the beauty industry have equipped me with many secrets to create the finest products in the world. You have to commit to quality and detail at every step, small and large. We put a lot of thought and time into every formulation and packaging to hold our complex formulas. We are about showing ultimate skin wellness in its absolute high-quality splendor, the ultimate luxury without compromising on clean natural beauty.

We take no shortcuts in creating AveSeena. Our science-driven commitment allows us to select skin and immune-friendly natural ingredients and avoiding toxic chemicals for safer beauty. Every ingredient is carefully studied, researched and chosen for its functionality, effectiveness, and its sensory benefits. Our H-Free List allows us to avoid more than 1600 questionable or potentially harmful ingredients such as endocrine disrupting chemicals (i.e., parabens, phthalates), sulfates, petrochemicals, synthetic dyes, and fragrances. All formulations are also tested and certified as heavy metal free by a third-party company.

I believe everyone – who wants healthier, clean, natural beauty- deserve nothing less. They deserve only the best.

We love all this process and all this hard work pays off in the end. We are so proud and happy that our customers share their stories and their struggles and allow us to help, which is very rewarding. We get a lot of customers who are looking for natural products and a lot of customers who are just looking for skin care that is super high quality packed with a lot of actives that work and love the fact that they are getting the additional natural benefits. The women and men, who purchase AveSeena are so inspiring to us. We love hearing from them because beauty is very intimate and we’re honored to serve their skin and grateful for their love!

What is “success” or “successful” for you?
To me, success in my current company is the freedom and control to come up with novel products that will have a positive impact on our customers and community. And of course, when a customer conveys their happiness – now that tells us we are on the right track!


  • Ageless Perfection Cream | $157
  • Essential Radiance Serum | $84
  • Honeyactive Beauty Mask | $76
  • Natural Jetsetter Kit | $25 [Your kit comes with 15% off any future full sized AveSeena purchase]

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