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Meet Elizabeth Hague of Wildcat Echo in Metro Atlanta

Today we’d like to introduce you to Elizabeth Hague.

So, before we jump into specific questions about the business, why don’t you give us some details about you and your story.
Originally, I was head-hunted for a dot com looking to hone their overall brand and marketing.

The “Holy Grail” they were chasing when they hired me was to grow the business enough to sell it. They wanted to gain the attention of a VC Fund. Which, with my help, they accomplished.

My sole purpose was centered on building their brand: engagement, authenticity, experimental marketing, voice and tone, and crafting their entire visual look/feel/purpose for multiple use cases.

The minute they signed the company over to the VC Fund, it dawned on me that I had created a marketable, profitable skill set. Something unique and real. I knew I could help scores of businesses. We built from there.

Wildcat Echo is founded on helping small-to-medium businesses find their own “Holy Grail” moments. Our purpose is to hone, build, and structure brands into real-world marketing tools.

We’re always bombarded by how great it is to pursue your passion, etc. – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
Look, let’s be real. Anyone saying their business growth was smooth is glossing over a lot of detail.

I’m a master at the big “F”: FAILURE. My early 20’s was fraught with career risk-taking that didn’t always pan out. I was recently published in a book detailing my past career, (and some life), failures and my unique perspective on not being perfect (When to Jump, out now).

I’ve spent my career building real-world experience. The real world is tough and sometimes mysterious. I’ve had to learn to embrace obstacles, pick myself up and charge forward.

My biggest takeaway: A challenge isn’t the end of the world. It’s the beginning of fearless leadership.

We’re extremely successful now because I wasn’t afraid to take risks. I have a lot of hard-won experience and every challenge was worth it.

Fall hard, fall fast, get up faster. Get to work.

We’d love to hear more about your business.
I’m the co-founder of a boutique brand and marketing firm called Wildcat Echo.

We specialize in developing brands ripe and ready for real-world marketing.

How we do that: We think beyond static logos and build a company’s entire personality. We teach businesses how to speak and how to “dress” to appeal to the right customer. We help a company adopt the right attitude to engage with customers.

It’s a new marketing world. It’s all about crafting your business into a living, breathing, storytelling machine.

What sets us apart: Many of competitors aren’t looking for a brand as a moveable marketing tool. Our perspective is unique. We don’t cut corners and build personal solutions that reflect your needs. And, we stick around to help you grow. Once we work with you, we like to check-in and see how you’re doing.

Something as simple as genuinely caring has been a huge differentiator for us. Kind of shocking, right?

I’m really proud we’ve built such strong partnerships with our past clients. They come back over and over and over to consult with us on brand growth, risks, crazy marketing ideas, and creative direction. (Shout out to all our past clients, we love y’all!).

What were you like growing up?
This is a really interesting question. So, let’s do something unique to answer it.

Let’s do a visualization exercise.

Have you ever had a really awkward haircut? A weird hair color? How about a terrible facial piercing? Or maybe spent time daydreaming about being a super boss? Maybe you fantasized about cool clothes or tattoos, a cool car or superpowers?

Cram all of those ideas onto an awkward teenager who listened to WAY TOO MUCH Morrissey and had a thing for Beetlejuice.

Close your eyes. Can you picture it? From the clunky boots to the little flat black hat? Can you see that kid in your mind?

Congrats. You’re imagining a mini version of teen me. Only your version has way less glitter. Add glitter.

It would also explain the style of business owner I am now: It’s cool to take risks, find creative freedom, march to your own drum. Now, I just do it in a way that others can listen to, relate to, get excited about and understand.

I still rock the flat black hats though. It’s a solid look.

Contact Info:

Image Credit:
Wildcat Echo, LLC, Georgia State University

Getting in touch: VoyageATL is built on recommendations from the community; it’s how we uncover hidden gems, so if you know someone who deserves recognition please let us know here.

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