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Meet Erika Clater of Naturally NaturalE in Greater Atlanta Area

Today we’d like to introduce you to Erika Clater.

Thanks for sharing your story with us Erika. So, let’s start at the beginning and we can move on from there.
I started my natural hair journey *unknowingly* in 2016. The reason why I say unknowingly is because I literally just stopped getting perms and did not realize it until my next hair appointment, My besite stylist asked me “When is the last time you permed your hair?” my response was “I don’t even know” and then I said “well I’m never getting perms again” and that was it lol. After a couple of years into my natural hair journey, I’d begun to gain an interest in all things natural hair. Watching hair tutorials, stalking natural hair influencer’s Instagram pages and looking at different hair products I can try was apart of my daily routine.

But one thing I noticed is that the tutorials I was watching and the influencers I was following were already deep into their natural hair lifestyle so most of the time they would say something like “this product has so much slip” and me watching would be so confused thinking to myself “what is slip and why is that important?” Then it hit me! Why don’t you do your own thing? Its more than you watching this same tutorial, thinking “what is slip?”. You should have your own blog/vlog for the new naturals still trying to learn! and BOOM lol, Naturally NaturalE was created.

Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
This has been an uphill journey! Being an influencer is challenging because it is easy to get caught up in trying to be the best or the most known or the most unique. For me, especially when I first started, I was content obsessed! I literally was always thinking about content and what I could post every day and when I ran out of ideas I would freak out.

I literally had to pull myself away from Instagram because I found myself worrying more about content then my everyday life. I had to learn that Instagram is not worth killing yourself over! Content is meant to be intentional, personal and its always QUALITY over QUANTITY! Once I figured that out, I was good to go. Now I definitely struggle from time to time with managing time because being a social worker takes up a lot of my time during the weekday and when I get to the weekend, I’m ready to relax lol so I have to learn how to balance work and natural hair influencing.

We’d love to hear more about your work.
Naturally NaturalE is a natural hair blog/vlog dedicated to all things natural hair. Hair tutorials, Natural encounters which is a segment dedicated to talking to other natural hair lovers about their journey, Natural features which are dedicated to featuring a natural hair queen or king on my Instagram page and more that I have developing! I think what sets me apart is that I am a natural hair vlogger that is very open about my journey, flaws included! I will post a picture of a bomb hairstyle one week then I’ll post a fail the next. I will post a hair tutorial where my hair turns out flawless or I’ll post a tutorial and my hair turn out terrible just so it can be a learning experience for my followers and viewers. I try to be relatable and as personable as possible.

Any shoutouts? Who else deserves credit in this story – who has played a meaningful role?
Everyone!! I’m so thankful for my mom who is my biggest supporter! My Uncle who always tells me he’s my biggest fan. My aunties who share every post! My boyfriend who sits and hear my ideas and process them with me. He is my heart and my headache AND my on-call photographer (need pictures? See D. Brown @forevertailored NOW). My best friends who support me and help me in their own unique ways. My family who keeps me motivated…. and to my Grandfather who always motivated me to be the best me and instilled greatness within me.

Contact Info:

Image Credit:
For the pictures with the white background, picture credit goes to Danny Brown

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1 Comment

  1. Devonna

    January 9, 2020 at 7:47 pm

    Yaaaas girl! I love it

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